May 28, 2024

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Discover The Difference

A advertising genius – and Steve Work

Then settle in for a story you won’t find elsewhere this week: the rise and drop of Tremendous Bowl seat cushions.

The significant-recreation custom was born in the Bay Spot in 1985, when the 49ers defeat the Dolphins in Tremendous Bowl XIX amid the wood benches of Stanford Stadium. To solve a person of the several issues at the out-of-date facility, the NFL supplied seat cushions with the rainbow-colored logo of a 9-calendar year-old regional organization — Apple Computer Inc. — to preserve the fannies of 84,059 followers semi-comfortable.

Steve Work opportunities, the company’s then-29-year-outdated co-founder, afterwards called the partnership with the NFL “the greatest coup in Apple’s heritage.”

Connect with it a lesser-identified example of Work opportunities becoming on the reducing edge.

Other firms speedily observed the advertising wisdom of attaching their identify to an item on which supporters attached their rears, guaranteeing they would be touched and viewed by just about every Super Bowl attendee. Seat cushions ended up aspect of approximately each and every Super Bowl from 1985 to 2009.