ACMN Marketing And Marketing Appoints Lyndel Pond As Taking care of Director

Leading arts advertising and marketing expert Lyndell Pond has been promoted to Taking care of Director of ACMN, the biggest amusement and promotion company in Australia and New Zealand. The broadly- highly regarded Caryn Cavanagh stays as Taking care of Associate of ACMN.

Lyndell was earlier Director of Account Services at ACMN and in new yrs she has expanded the firm’s strategic, digital and exploration abilities. Drawing on extra than 20 years’ encounter in dwell enjoyment and main function marketing and advertising, Lyndell has developed a formidable intercontinental network.

“I am ready for the difficulties the marketplace faces with the ongoing effect of Covid-19,” Lyndell Pond mentioned. “Alongside with Caryn Cavanagh, I am thrilled to be leading a potent and passionate staff to do the quite finest we can for our purchasers. We are searching ahead to a interesting future in this ever-transforming business.”

Lyndell has labored with, and for, some of the world’s best-known musical theatre producers which include the impresario Cameron Mackintosh for whom she was Marketing and advertising Supervisor for 4 yrs. In London, she labored on various extended-working West Finish exhibits, including the worldwide phenomenon Les Misérables, as very well as the United kingdom and European tours of Overlook Saigon and My Good Girl.

“Lyndell has outstanding leadership abilities and is incredibly substantially a team participant” Caryn Cavanagh claimed. “Her vast experience and internet marketing flair delivers compound, depth and creativeness to ACMN’s sound being familiar with of clients’ needs and our delivery-targeted approach.”

In her new position, Lyndell not only provides leadership savvy but also major ideas, particularly at a time when the arts sector is slowly obtaining back on its ft following the devastating affect of COVID-19. Just one initiative is an ACMN podcast called ACMN Conversations, a standard exploration of internet marketing, media and amusement issues and matters, made and hosted by Lyndell.

During the very last 10 years, the achieved marketer has formulated a solid and collaborative romantic relationship with lots of of Australia’s most effective-recognized producers, together with John Frost, Rodney Rigby, Tim McFarlane and Torben Brookman to title just a couple. She has worked on quite a few of the biggest entertainment brand names in the small business: The Ebook of Mormon, Arrive From Away, WICKED, Jersey Boys, Billy Elliot and Mary Poppins between several other individuals and is currently focussing on the premiere of Moulin Rouge! The Musical.

Obtaining effectively operate her possess company specialising in tourism advertising and marketing companies, Lyndell joined forces with ACMN additional than five a long time back. A essential aim in that time has been on the agency’s electronic company advancement.

With a Bachelor of Science degree, her analytical competencies in a data-driven earth are next to none. Lyndell is recognised as just one of the most methodical and astute strategists in the industry her driven, can-do angle countenanced by a characteristically tranquil, level-headed tactic.

Lyndell is a staunch supporter of the arts, overseeing ACMN’s work on Entertainment Aid and the Actors Benevolent Fund.

ACMN Conversations is accessible now on Spotify and Apple podcasts.