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Affinitiv Announces Rebranding of Caldwell & Kerr Marketing to Affinitiv Advertising and marketing

CHICAGO–(Business WIRE)–Feb 4, 2021–

Affinitiv, the main service provider of data-driven advertising and marketing and software answers to the automotive marketplace, announces right now the rebranding of Caldwell & Kerr Promotion to Affinitiv Promotion. Caldwell & Kerr Marketing, a total-services electronic agency concentrating on the automotive market, has been section of Affinitiv since its acquisition in 2018 and now has rebranded the firm identify and brand to Affinitiv Advertising to match its mother or father firm.

This push launch attributes multimedia. Look at the comprehensive release right here:

Caldwell & Kerr Promoting has rebranded to Affinitiv Advertising and marketing (Graphic: Organization Wire)

Affinitiv Advertising delivers 20 a long time of working experience with retail automotive promoting and promoting. The agency signifies more than 300 automotive dealerships nationwide, together with substantial supplier groups provided in the Fortune 500 and Automotive Information Major 125. Affinitiv Advertising is the unique TraDigital Agency™ that combines cross-media optimization approaches, digital television, and award-successful layout and production providers. The company has a 98% customer retention price 12 months soon after 12 months and will carry on maximizing qualified prospects to seize new audiences and produce sturdy benefits.

“This is a significant milestone for the company and a special option for Affinitiv to develop and collaborate across our whole suite of impressive methods to the relaxation of the Affinitiv shopper base,” reported Tom Kerr, Govt Vice President of Operations of Affinitiv Advertising. “The rename and the rebranding of Affinitiv Promotion represents a considerable stage towards solidifying our stance and way in the market.”

The rebranding of Affinitiv Promoting will further empower the corporation to stand out amongst its opponents with a new logo, positioning, and website to be more aligned with the Affinitiv model. The rebranded emblem incorporates the Affinitiv brand while emphasizing its electronic promoting roots. Affinitiv Advertising’s customers and companions have been an crucial part of the rebranding method, and now clients have the possibility to use Affinitiv platforms as well.

“The rebranding of Affinitiv Marketing reflects Affinitiv’s vision of making clients for everyday living by means of reimagined ordeals,” mentioned Sid Nair, President, and CEO of Affinitiv. “We are proud to be capable to stand out from our opponents by furnishing advertising services and expertise as section of Affinitiv’s featuring. We are now capable to absolutely leverage Affinitiv Advertising’s capabilities to our current shopper foundation of 6500+ dealerships with social media marketing and advertising, search motor optimization, paid out lookup, show marketing, pre-roll online video, electronic mail marketing and advertising, and digital tv.”

About Affinitiv

Affinitiv is a major service provider of details-driven internet marketing and software package answers serving automotive manufacturers (OEMs), supplier teams, and unique dealerships. Backed by a lot more than 20 years of automotive and advertising and marketing expertise, Affinitiv supports above 6,500 dealerships and every single important OEM in the region. Affinitiv’s success drives the future technology purchaser encounter by partnering with the automotive ecosystem to accelerate retailer performance and encourage loyalty. With a technological know-how-driven, consultative approach, Affinitiv produces prospects for existence by reimagined experiences. For more information and facts, pay a visit to

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Get hold of: Kelly Daniel

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Search phrase: UNITED STATES NORTH The united states ILLINOIS

Marketplace Key word: AUTOMOTIVE Producing Production Advertising and marketing Marketing COMMUNICATIONS

Supply: Affinitiv

Copyright Business Wire 2021.

PUB: 02/04/2021 09:30 AM/DISC: 02/04/2021 09:31 AM