Alation Inc., the leader in business info intelligence solutions, currently announced the appointment of Tracy Eiler as Chief Marketing and advertising Officer (CMO). Eiler is accountable for driving Alations marketing and advertising strategy to scale the company and aid buyers in their quest to turn out to be knowledge-driven enterprises and foster facts society.
Eiler has additional than 25 decades of experience constructing and scaling superior-effectiveness B2B technological know-how marketing groups. She has practical experience in analytics and details management, and has worked throughout a lot of SaaS profits designs such as industrial, business, and channel. Eiler is acknowledged as a person of the 15 Most Influential Gals in B2B Internet marketing and a B2B Need Advertising and marketing Sport Changer. She is also a founding Board Member of the non-profit Women In Revenue.
We are enthusiastic to welcome Tracy to Alation. She is a dynamic advertising government and transformative chief who has applied productive stop-to-close advertising and marketing procedures and has an remarkable track record of earnings-driving advancement, explained Satyen Sangani, CEO and co-founder, Alation. Alation has grown exponentially in the earlier couple many years, and ended up completely ready to tackle the 2021 current market option to each direct and determine the information intelligence category head-on. Tracys knowledge will assistance us strategically drive and regulate this expansion.
Co-Creator of Aligned to Obtain: How to Unite Your Gross sales & Advertising and marketing Teams into a One Power for Expansion, (Wiley, 2016), Eiler is a model-creating, metrics-driven, marketing and product sales thought chief with a verified monitor record in demand from customers era and awareness. Shes labored with the two startups and community providers, serving line-of-business executives, end consumers, IT, and the C-suite.
Im thrilled to join the Alation staff at these a pivotal time for the business, mentioned Tracy Eiler, Chief Internet marketing Officer, Alation. Alations customer foundation reads like a Whos Who checklist, as enterprises are racing to turn into additional knowledge-pushed. To assistance fuel the up coming stage of Alations expansion, I will focus on catapulting the companys sturdy shopper foundation and market place influence to make our info intelligence system ubiquitous in corporations.
Most not too long ago Eiler served as CMO of InsideView the place she was accountable for establishing and employing over-all promoting approach, and optimizing every stage of the purchaser lifecycle. She is identified for partaking written content on the subjects of account-based engagement, aligning income and promoting, and ladies in management. Prior to InsideView, Eiler was the marketing and advertising leader at several other SaaS business apps and major info sellers.
Alation pioneered the information catalog marketplace and now is leading its evolution into a platform for a broad selection of data intelligence remedies like info lookup & discovery, information governance, knowledge stewardship, analytics, and electronic transformation. Many thanks to its potent Behavioral Assessment Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines equipment discovering with human perception to correctly tackle even the most demanding problems in information and metadata management. Extra than 225 enterprises drive knowledge lifestyle, make improvements to final decision making, and notice organization outcomes with Alation, including AbbVie, American Loved ones Insurance policy, Cisco, Exelon, Finnair, Munich Re, New Stability, Pfizer, Scandinavian Airways, and US Foods. Headquartered in Silicon Valley, Alation is backed by primary undertaking capitalists which include Costanoa, Info Collective, Icon, Sapphire, and Salesforce Ventures. For more data, take a look at alation.com.
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