Audience Precision appoints Lisa Vorster as head of insights

Media approach consultancy and engineering business Audience Precision has appointed senior strategy marketing consultant Lisa Vorster as head of insights.

Vorster has much more than 15 years’ working experience as a marketing and advertising strategist, specialising in brand name arranging integration, consumer provider, and conversation channel tactic progress.

She has worked with numerous makes throughout a vary of industries, which include retail, alcoholic beverages, automotive, FMCG, telecommunications, instruction, finance, and leisure, these kinds of as Unilever, BMW, Virgin Cellular, AB InBev, Medicover, Colgate, Xerox and Vets Selection.

Vorster joins Viewers Precision from consultancy roles at Mentor Internet marketing and Carat Perth.

She has also labored as the lead strategist at Initiative Media Johannesburg, channel strategy direct for Mindshare in Johannesburg and channel strategy director at Notabene.

Viewers Precision CEO Haydon Bray says Vorster will be accountable for primary the consultancy’s insights assignments.

“Lisa comes to Audience Precision with a generate for info-motivated media method and producing purchaser-pushed and brand name-led communications methods on a world-wide scale,” Bray suggests.

“She is a inventive, strategic thinker, who is genuine in her work and completely dedicated to innovation and collaboration – she’s the perfect particular person to head up our Insights division.”

Vorster suggests she is looking ahead to joining the Viewers Precision workforce.

“I am both of those motivated and enthusiastic to be signing up for and operating with this sort of a dynamic and forward- considering team of proficient people today, throughout iconic and international manufacturers,” Vorster claims.

“It’s a tough time for customers and models and it is encouraging to see the achievement and probable of Viewers Precision’s spectacular proprietary applications in being familiar with how greatest to generate and deliver that connection.”

Vorster’s appointment follows Audience Precision’s latest appointment to the legendary RM Williams account.

Audience Precision launched with foundation consumer Warner New music and clientele in the entertainment, retail, health, tourism, media and other sectors.

The consultancy has already set up places of work in New York and London, with even more world wide growth to occur.

Vorster joins Bray, Samantha Bolton as running associate United states of america and Uk, Laura Newman as world head of analysis, Alison Coleman as chief money officer, Sean Gerraty as head of functions, John La Rosa as head of company improvement, Josh Sharp as main approach architect and Jeremy Cath as chief technology officer.

The broader staff includes strategy architects, researchers, masters-level knowledge scientists, campaign engineers, computer software developers and media customers.

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