May 7, 2021


Discover The Difference

Aurora Cell Partners with iQIYI to Establish a Intelligent Advertising and Marketing and advertising Ecosystem

The MarketWatch News Division was not concerned in the creation of this content.

SHENZHEN, China, Feb 08, 2021 (World NEWSWIRE by means of COMTEX) —
SHENZHEN, China, Feb. 08, 2021 (World NEWSWIRE) — Aurora Cellular Minimal (NASDAQ: JG) (“Aurora Cell” or the “Organization”), a leading cellular developer assistance supplier in China, currently declared that it has entered into a partnership settlement with iQIYI (Nasdaq: IQ), China’s main on line video system, to jointly build a intelligent advertising and marketing and marketing and advertising ecosystem by means of modern collaboration that leverages both companies’ complementary strengths in the promoting sector.

iQIYI is a single of the most popular on the web online video platforms in China and gives huge, large-good quality, and higher-definition on the net movie providers. iQIYI’s content has normally reflected its DNA, which is to develop positive energy and youthful vibes as it continues to actively encourage innovation all over its goods, technologies, articles, and advertising and marketing. In order to help advertisers achieve their business aims, iQIYI has been offering blockbuster content material, upgrading its complex assist, giving ground breaking and diverse providers and supplying the most ideal promoting methods to its clients.

By leveraging Aurora Mobile’s anonimised knowledge assets and equipment mastering algorithms, the Company’s ad SaaS solutions have sturdy time-sensitive labeling capabilities with extremely-broad marketplace protection. Not only does the option customise consumer labels in accordance to a platform’s demands, but it also adapts to a platform’s individual label setting to provide a seamless advertising and marketing assistance, supporting advertisers to accurately focus on opportunity consumers, achieve marketing and advertising targets, and reduce the ongoing cost of invalid advertising and marketing visitors.

By the partnership, Aurora Mobile’s ad SaaS providers will increase the way iQIYI’s tailor made labelling program assists advertisers maximize reach, execute specific focusing on, provide effective advertising and marketing, and enhance ROI. The strong impressive technological innovation abilities of the two providers allow for for much more in depth and in-depth cooperation in the future. Future collaboration may consist of development of other progressive advertising and marketing styles that increase user knowledge and boost advertising conversion charge. The goal is to guidance wholesome advancement of an promotion and marketing and advertising ecosystem that continually gives robust, good, and integrated remedies to consumers.

Launched in 2011, Aurora Cell is a main cellular developer services supplier in China. The Enterprise has released push notifications, a single-important authentication, fast messaging, figures and analytics, targeted traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Leveraging its synthetic intelligence-dependent details processing system, Aurora Cell is also fully commited to furnishing buyers with just one-prevent, diversified significant data services methods, helping customers in a variety of verticals to improve operational effectiveness and carry out details-led conclusion generating. Not long ago, Aurora Cellular signed milestone agreements with a quantity of primary platforms in the finance, insurance policy, temperature, online resources, gaming, fresh new foodstuff e-commerce, on the internet training, telecom and new electrical power automobile sectors, together with Ping An Financial institution, Knowledge Centre of China Lifetime, Moji Weather conditions, WiFi Grasp, Lilith Game titles, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other nicely-acknowledged corporations, to push user expansion, improve user working experience and enhance visitors worth.

About Aurora Mobile Minimal

Established in 2011, Aurora Cellular is a leading cellular developer support provider in China. Aurora Mobile is dedicated to delivering successful and steady thrust notification, just one-click on verification, and Application traffic monetization solutions to assistance developers increase operational efficiency, mature and monetize. Meanwhile, Aurora Mobile’s vertical apps have expanded to marketplace intelligence, monetary danger administration, and area-based intelligence, empowering numerous industries to make improvements to productivity and enhance choice-building.

Safe Harbor Assertion

This announcement is made up of forward-seeking statements. These statements are designed less than the “protected harbor” provisions of the U.S. Non-public Securities Litigation Reform Act of 1995. These forward-hunting statements can be recognized by terminology these types of as “will,” “expects,” “anticipates,” “long run,” “intends,” “programs,” “thinks,” “estimates,” “self-confident” and similar statements. Amongst other items, the Small business Outlook and quotations from administration in this announcement, as nicely as Aurora Mobile’s strategic and operational options, contain ahead-wanting statements. Aurora Mobile could also make composed or oral forward-on the lookout statements in its periodic stories to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other created components and in oral statements designed by its officers, administrators or staff members to third parties. Statements that are not historic information, including but not limited to statements about Aurora Mobile’s beliefs and anticipations, are ahead-hunting statements. Ahead-hunting statements contain inherent dangers and uncertainties. A variety of things could lead to genuine final results to vary materially from those people contained in any ahead-seeking assertion, including but not minimal to the following: Aurora Mobile’s methods Aurora Mobile’s potential small business advancement, money condition and effects of operations Aurora Mobile’s capability to appeal to and retain shoppers its potential to establish and efficiently marketplace information methods, and penetrate the present industry for developer companies its means to transition to the new advertising and marketing-driven SaaS-product its capacity maintain or greatly enhance its brand the competitiveness with recent or upcoming opponents its skill to proceed to attain accessibility to cellular information in the long run the laws and polices relating to knowledge privacy and safety typical economic and company disorders globally and in China and assumptions fundamental or associated to any of the foregoing. Further information pertaining to these and other dangers is bundled in the Company’s filings with the Securities and Exchange Fee. All information and facts supplied in this push release and in the attachments is as of the date of the push launch, and Aurora Mobile undertakes no responsibility to update such info, except as required beneath applicable legislation.

For typical inquiry, be sure to get hold of:

Aurora Cellular Confined
E-mail: [email protected]

In China
Mr. Eric Yuan
Cellphone: +86-10-5900-1548
E-mail: [email protected]

Ms. Linda Bergkamp
Mobile phone: +1-480-614-3004
E mail: [email protected]


Is there a problem with this press launch? Speak to the supply company Comtex at [email protected] You can also speak to MarketWatch Shopper Support by way of our Purchaser Heart.

(C) Copyright 2021 GlobeNewswire, Inc. All legal rights reserved.

The MarketWatch News Office was not concerned in the development of this information.