May 25, 2024


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Byrna Technologies Appoints Luan Pham as Chief Advertising and marketing Officer

ANDOVER, Mass., Feb. 1, 2021 /PRNewswire/ — Byrna Systems Inc. (OTCQB: BYRN) (CSE: BYRN) now declared that Luan Pham has been named Main Advertising Officer, successful January 18, 2021.  In this recently designed purpose, Mr. Pham will report right to Bryan Ganz, Byrna’s Chief Executive Officer, and will have world responsibility for developing and utilizing integrated internet marketing plans aimed at constructing brand name recognition and growing demand from customers for the Company’s flagship self-protection merchandise, the Byrna Hd, and the quite a few new innovations in Byrna’s R&D pipeline. 

“We are fortuitous to have been ready to employ these kinds of an expert and completed internet marketing expert as Luan,” said Bryan Ganz.  “More than the system of his 25-calendar year career, he has not only been a internet marketing govt with some of the world’s most identified makes, such as Condé Nast and Ralph Lauren, but is mostly credited with creating the Laird Superfood brand from the floor up, top to the firm’s extremely profitable first general public presenting in September 2020.  Even though demand for Byrna’s products has improved fast in excess of the previous 12 months, as evidenced by our sturdy revenue progress by the previous several quarters and our expectations for continued robust enhancement in monetary effects for 2021, we think we have only scratched the area in conditions of world-wide recognition of our brand.  Luan’s history and expertise in implementing advanced marketing and advertising campaigns that have shipped measurable KPIs make him uniquely experienced to assist us make wonderful development in this regard.  On behalf of our full management staff and our Board, I would like to welcome Luan to Byrna.”

“I am quite enthusiastic to turn into component of the Byrna group,” said Mr. Pham.  “The Byrna Hd is emerging as the chief in the considerably less-lethal movement given the multitude of problems it solves relative to other fewer-lethal self-protection products. As a father and a citizen, I am drawn to the important constructive societal affect Byrna has the possible to make.  I truly feel a potent particular link to the firm’s mission of advertising and marketing protection and protection for the two daily customers and their families, as effectively as legislation enforcement and stability officers, in a way that makes it possible for them to protect themselves with no the burden of perhaps getting a daily life.”

Mr. Pham continued, “Thanks to a good digital existence and favorable media interest, Byrna’s model recognition has been on a steep upward trajectory.  I think that we can construct on this momentum and greatly speed up this craze by way of built-in advertising courses showcasing custom written content, social media, retail internet marketing, and buyer functions, between other strategies.  Innovation is an integral section of Byrna’s DNA, as reflected by the functions of the Byrna Hd and the company’s expanding pipeline of new merchandise.  Our aim in 2021 and over and above will be to build a worldwide branding and promoting work as innovative as the Firm’s everyday living-preserving fewer-lethal methods.”

About Luan Pham

Luan is a multifaceted internet marketing executive with much more than 25 a long time of encounter collaborating with some of the world’s most significant manufacturers.  Most not too long ago, from 2017 to 2020 he was the Chief Income and Marketing Officer of Laird Superfood, Inc., a creator of plant-dependent food stuff items, in which he designed brand go-to-industry techniques throughout a broad selection of revenue channels.  Over the system of his tenure with Laird, Luan was a main contributor to the company’s explosive income development above the period, and its $400 million fairness valuation on its prosperous IPO in September 2020. 

Prior to Laird, Luan was Head of Internet marketing for Condé Nast’s Golf Digest from 2012 to 2017.  In this ability, he led 360 advertising attempts across Golfing Digest brands in print, electronic, cell, social media, and superior-profile events.  Just before he grew to become Head of Advertising and marketing, Luan was Golfing Digest’s Director of Integrated Promoting from 2007 to 2011 where he managed the nationwide golfing gear classification, operating intimately with manufacturers these types of as Nike, TaylorMade, Toyota and Apple.  Throughout his ten a long time with Condé Nast, Luan’s contributions earned him numerous awards like the 2016 Countrywide Addy Award, the 2015 Golf Digest Models “Marketer of the Yr” Award, 2009 Golfing World “Marketer of the Calendar year” Award and 2008 Golf Digest “Marketer of the Calendar year” Award, amongst other people.  Between his two roles at Condé Nast, Luan was Senior Director of Marketing and advertising for Golf and Tennis at Ralph Lauren from 2011 to 2012.  There he contributed to double-digit income growth in the class and was liable for purchaser brand experiences at higher profile golfing and tennis championship tournaments.  Luan started his occupation at Kiplinger’s Personal Finance where, from 1996 to 2007, he served in gross sales and marketing roles of rising accountability, most recently as Profits Advancement Director.  Around the system of his tenure with the publication, he been given Kiplinger’s “Marketing Excellence” Award for his achievements, which incorporated the start of Kiplinger’s Podcasting initiative and on the internet media kit platform.

Luan retains a Bachelor of Arts in Communications from California Point out College, Fullerton.

About Byrna Technologies Inc.
Byrna is an emerging non-lethal engineering organization, specializing in the enhancement and manufacture of innovative considerably less deadly machines and munitions. For additional information on the Firm, be sure to take a look at the company web-site below or the Firm’s trader relations web-site listed here. The Organization is the maker of the Byrna®Hd personalized protection device, which seems to be to be the primary alternative in the purchaser and non-public protection marketplaces for non-deadly property defense, private protection, and security.

About the Byrna® High definition
The Byrna Hd is a handheld, CO2 powered, non-deadly alternative for property security and individual protection with the sort factor of a compact handgun. It supplies a security zone of 60 toes and arrives with a number of very easily reloadable publications that can hold 5 .68 caliber hard kinetic rounds or hugely powerful payload rounds developed to burst on impression. Payload rounds include the Company’s proprietary chemical irritant and pepper rounds created to melt away an assailant’s eyes and respiratory technique on get hold of.

Ahead Searching Information and facts
This news release consists of “ahead-on the lookout statements” within the meaning of the U.S. and Canadian securities guidelines. All statements contained in this information release, other than statements of current and historical truth, are forward-on the lookout. Typically, but not often, forward-on the lookout statements can be identified by the use of phrases this sort of as “plans”, “expects”, “assignments”, “intends”, “anticipates” and “believes” and statements that specific actions,  events  or  results  “may possibly”, “could”,  “would”,  “should really”,  “may,” “arise” or “be obtained” or “will be taken.” Forward-searching statements contain descriptions of at the moment taking place matters which may perhaps continue in the long run. Ahead-wanting statements in this news launch consist of but are not limited to our anticipations for continued strong advancement in fiscal benefits for 2021, ideas to employ marketing and advertising programs, and our potential to increase the worldwide recognition of our model.  Ahead-searching statements are not, and simply cannot be, a assurance of potential outcomes or events. Ahead-wanting statements are based on, amid other things, viewpoints, assumptions, estimates and analyses that, though regarded as reasonable by the Corporation at the date the forward-wanting info is offered, inherently are subject matter to important dangers, uncertainties, contingencies and other elements that might result in genuine benefits and activities to be materially diverse from people expressed or implied.

Any selection of chance elements could impact our genuine effects and induce them to vary materially from those expressed or implied by the forward-on the lookout statements in this news launch, like, but not confined to: disruption of the supply chain, creation or shipping and delivery related to the ongoing pandemic, improvements in rules and restrictions relevant to the small business, functions or elements that may well negatively impact the demand from customers for the Company’s merchandise together with competitors’ introduction or marketing and advertising of new or excellent merchandise. The purchase in which these factors seem ought to not be construed to indicate their relative value or precedence. We warning that these factors could not be exhaustive, appropriately, any ahead-on the lookout statements contained herein should really not be relied upon as a prediction of actual effects.  Buyers really should meticulously take into account these and other applicable things, including people danger variables in Part I, Merchandise 1A in our most recent Form 10-K and subsequent filings with the Securities and Exchange Commission (“SEC”), should comprehend it is unachievable to forecast or recognize all these kinds of variables or challenges, must not take into account the foregoing list, or the challenges determined in our SEC filings, to be a entire dialogue of all likely threats or uncertainties., and ought to not area undue reliance on forward-searching information and facts. The Business assumes no obligation to update or revise any forward-looking info, except as expected by relevant law.

Supply Byrna Technologies Inc.

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