May 7, 2021


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Byrna Technologies Appoints Luan Pham as Chief Marketing Officer

ANDOVER, Mass., Feb. 1, 2021 /PRNewswire/ — Byrna Technologies Inc. (OTCQB: BYRN) (CSE: BYRN) right now introduced that Luan Pham has been named Main Promoting Officer, successful January 18, 2021.  In this newly designed part, Mr. Pham will report instantly to Bryan Ganz, Byrna’s Chief Executive Officer, and will have world wide duty for developing and applying integrated internet marketing packages aimed at constructing brand name consciousness and raising demand for the Firm’s flagship self-defense products, the Byrna Hd, and the numerous new innovations in Byrna’s R&D pipeline. 

“We are fortuitous to have been ready to employ these an expert and achieved advertising specialist as Luan,” mentioned Bryan Ganz.  “Around the program of his 25-yr job, he has not only been a promoting government with some of the world’s most regarded manufacturers, including Condé Nast and Ralph Lauren, but is mainly credited with developing the Laird Superfood model from the floor up, major to the firm’s really effective preliminary community providing in September 2020.  Although demand for Byrna’s products has enhanced quickly in excess of the previous yr, as evidenced by our sturdy profits advancement by way of the previous various quarters and our expectations for ongoing strong enhancement in monetary success for 2021, we believe we have only scratched the area in phrases of world recognition of our manufacturer.  Luan’s qualifications and abilities in utilizing refined marketing strategies that have shipped measurable KPIs make him uniquely qualified to enable us make excellent progress in this regard.  On behalf of our full administration crew and our Board, I might like to welcome Luan to Byrna.”

“I am extremely thrilled to turn into aspect of the Byrna team,” stated Mr. Pham.  “The Byrna Hd is emerging as the leader in the a lot less-lethal motion given the multitude of difficulties it solves relative to other significantly less-lethal self-protection devices. As a father and a citizen, I am drawn to the major optimistic societal influence Byrna has the opportunity to make.  I really feel a potent own relationship to the firm’s mission of selling basic safety and security for both of those every day people and their families, as nicely as law enforcement and stability officers, in a manner that will allow them to defend by themselves with no the load of probably taking a daily life.”

Mr. Pham continued, “Thanks to a stable electronic existence and favorable media awareness, Byrna’s model recognition has been on a steep upward trajectory.  I believe that we can construct on this momentum and drastically accelerate this pattern via built-in marketing systems showcasing custom content material, social media, retail internet marketing, and consumer gatherings, amid other techniques.  Innovation is an integral part of Byrna’s DNA, as mirrored by the attributes of the Byrna Hd and the company’s rising pipeline of new products.  Our intention in 2021 and outside of will be to build a international branding and advertising hard work as progressive as the Company’s lifetime-preserving fewer-lethal answers.”&#13

About Luan Pham

Luan is a multifaceted advertising and marketing executive with extra than 25 decades of expertise collaborating with some of the world’s premier brand names.  Most recently, from 2017 to 2020 he was the Chief Revenue and Advertising and marketing Officer of Laird Superfood, Inc., a creator of plant-dependent foods merchandise, exactly where he formulated brand name go-to-market procedures across a broad variety of income channels.  In excess of the study course of his tenure with Laird, Luan was a important contributor to the company’s explosive income advancement around the period of time, and its $400 million fairness valuation upon its thriving IPO in September 2020. 

Prior to Laird, Luan was Head of Promoting for Condé Nast’s Golf Digest from 2012 to 2017.  In this ability, he led 360 advertising efforts across Golfing Digest brand names in print, digital, mobile, social media, and significant-profile activities.  In advance of he turned Head of Promoting, Luan was Golf Digest’s Director of Integrated Advertising from 2007 to 2011 in which he managed the nationwide golf devices classification, doing the job intimately with makes this kind of as Nike, TaylorMade, Toyota and Apple.  All through his 10 several years with Condé Nast, Luan’s contributions earned him many awards such as the 2016 Countrywide Addy Award, the 2015 Golfing Digest Brands “Marketer of the 12 months” Award, 2009 Golfing Globe “Marketer of the Yr” Award and 2008 Golf Digest “Marketer of the Year” Award, between many others.  Amongst his two roles at Condé Nast, Luan was Senior Director of Internet marketing for Golf and Tennis at Ralph Lauren from 2011 to 2012.  There he contributed to double-digit profits advancement in the class and was dependable for client manufacturer experiences at high profile golfing and tennis championship tournaments.  Luan commenced his job at Kiplinger’s Particular Finance wherever, from 1996 to 2007, he served in income and marketing roles of growing accountability, most not long ago as Profits Growth Director.  Over the study course of his tenure with the publication, he acquired Kiplinger’s “Advertising Excellence” Award for his achievements, which bundled the start of Kiplinger’s Podcasting initiative and on-line media package platform.

Luan retains a Bachelor of Arts in Communications from California Condition University, Fullerton.

About Byrna Systems Inc.
Byrna is an rising non-deadly technological know-how enterprise, specializing in the improvement and manufacture of impressive much less deadly tools and munitions. For far more data on the Organization, make sure you stop by the corporate website below or the Company’s trader relations web page below. The Enterprise is the manufacturer of the Byrna®Hd personal protection device, which appears to be the main choice in the purchaser and private stability marketplaces for non-lethal residence safety, particular security, and security.&#13

About the Byrna® Hd
The Byrna Hd is a handheld, CO2 run, non-deadly alternative for dwelling protection and particular safety with the form element of a compact handgun. It supplies a safety zone of 60 feet and comes with a number of conveniently reloadable journals that can hold 5 .68 caliber tough kinetic rounds or highly helpful payload rounds built to burst on impact. Payload rounds include things like the Company’s proprietary chemical irritant and pepper rounds designed to melt away an assailant’s eyes and respiratory program on get in touch with.

Ahead Seeking Facts
This information launch consists of “forward-searching statements” in just the that means of the U.S. and Canadian securities rules. All statements contained in this news release, other than statements of present-day and historic truth, are forward-searching. Normally, but not constantly, ahead-on the lookout statements can be discovered by the use of phrases these as “plans”, “expects”, “jobs”, “intends”, “anticipates” and “believes” and statements that particular steps,  events  or  results  “may well”, “could”,  “would”,  “ought to”,  “may,” “manifest” or “be obtained” or “will be taken.” Forward-looking statements contain descriptions of currently taking place matters which may keep on in the long term. Forward-hunting statements in this news release include but are not constrained to our anticipations for ongoing robust improvement in money outcomes for 2021, options to carry out marketing programs, and our ability to raise the world wide awareness of our brand.  Ahead-on the lookout statements are not, and simply cannot be, a ensure of long run benefits or gatherings. Forward-on the lookout statements are based on, among other factors, opinions, assumptions, estimates and analyses that, while deemed sensible by the Corporation at the day the ahead-on the lookout data is presented, inherently are subject matter to substantial challenges, uncertainties, contingencies and other components that may possibly lead to real final results and situations to be materially various from those expressed or implied.

Any selection of danger aspects could influence our actual final results and result in them to differ materially from individuals expressed or implied by the ahead-searching statements in this news launch, which includes, but not limited to: disruption of the source chain, production or shipping and delivery connected to the ongoing pandemic, modifications in legal guidelines and restrictions relevant to the business, situations or factors that could negatively impact the demand for the Firm’s merchandise including competitors’ introduction or advertising of new or outstanding products and solutions. The purchase in which these things seem must not be construed to point out their relative importance or precedence. We caution that these variables may possibly not be exhaustive, accordingly, any ahead-hunting statements contained herein must not be relied upon as a prediction of real benefits.  Investors should meticulously contemplate these and other pertinent aspects, together with people risk components in Section I, Merchandise 1A in our most recent Form 10-K and subsequent filings with the Securities and Trade Commission (“SEC”), should understand it is unachievable to forecast or identify all this sort of elements or threats, should really not take into account the foregoing record, or the threats identified in our SEC filings, to be a comprehensive discussion of all likely challenges or uncertainties., and should really not area undue reliance on ahead-on the lookout facts. The Company assumes no obligation to update or revise any forward-searching details, apart from as needed by relevant regulation.

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Source Byrna Systems Inc.