Celestial Seasonings Tea Announces New Goods, Packaging and Promoting Campaign

BOULDER, Colo., Jan. 28, 2021 /PRNewswire/ — Celestial Seasonings, the specialty tea brand name and subsidiary of Hain Celestial Group (Nasdaq: HAIN), today announced numerous new improvements such as expanded products strains, current packaging and a contemporary promotion marketing campaign. These new initiatives are expanding the class by driving espresso drinkers to opt for Celestial Seasonings tea, and driving market place share expansion on the model.

“COVID-19 has established extended-expression behavioral modifications that will outlast the pandemic, and tea consumption is a significant a person,” stated Mark L. Schiller, president and main govt officer of Hain Celestial Team. “Today, we’re developing on Celestial Seasonings’ wealthy heritage by introducing new improvements to address market place shifts and get to new shoppers. We’re proud to introduce our time-analyzed teas to people wanting to lead more healthy life, build rituals, and uncover far more resources of comfort and ease at dwelling.”

Shoppers are responding positively to new innovations these types of as an Energy Tea, which incorporates as substantially caffeine as a cup of espresso (95 mg). The company’s improvements have been really incremental to the model and category with 74% of inexperienced and black tea revenue from customers new to people segments and 18% of sales from trade-ups from decreased-priced items. New solution launches have boasted repeat premiums that are 200% better than very similar, competitive launches.1

Expansion of TeaWell Item Line

In October 2019, Celestial Seasonings introduced TeaWell, a line of natural wellness teas that partners everyday wellness added benefits with tasty flavor. The corporation not long ago launched 4 industry top TeaWell blends, together with Mood Tonic, Rest (the 1st tea with melatonin bought in the U.S.), Laxative and Gut Well being (featuring a mix of prebiotics, probiotics and fiber). These new teas with positive aspects complement the Each day Wellness Core TeaWell blends, which supply a multi-reward mix of ordinarily utilised herbs and botanicals to assist aid immune well being, digestion, and psychological vitality.

“Beyond the mental wellbeing gains of sipping a warm cup of tea, a lot of buyers pick out tea for its health advantages,” reported Tim Collins, vice president and common supervisor at Celestial Seasonings. “We want to make guaranteed we are providing on this assure with merchandise that go above and further than in offering the rewards you’d uncover in your regular cup of tea.”

New Promotion Campaign
Made by Deutsch, “Taste the Environment of Celestial Seasonings” is a new advert campaign that illustrates the truly feel-good positive aspects of drinking tea in the early morning, during the day and just before bed. Three video clip vignettes concentration on Celestial Seasonings Inexperienced Tea for vitality, Vitamin C tea for immune guidance, and Sleepytime tea to wind down. Via whimsical imagery and narration, the campaign is built to introduce warm tea as a healthier and flavorful alternative.

“This campaign captures the essence of how Celestial Seasonings provides balance and added benefits each working day,” stated Melinda Goldstein, main promoting officer at Hain Celestial. “Consumers wanting to make meaningful and long lasting way of life adjustments will discover the most effective of equally worlds in Celestial Seasonings tea: potent immune assist blended with unparalleled taste.”

On-Pattern Packaging and Pricing
In response to demographic shifts and modifications in customer habits, Hain Celestial has also released optimally sized and priced packaging. This new, sample-sized packaging will come with five tea baggage alternatively of the usual 20-pack unit, building it superior suited for the two-thirds of U.S. homes that are 3 folks or a lot less and giving a lower expense-barrier for shoppers to consider new flavors.

“With the introduction of 14 new tea blends and extra on the way, we required to make it straightforward for people to try out our products with small motivation,” Collins extra. “During this time, we have observed sizeable increases in both equally trial and repeat charges, this means that when consumers test Celestial Seasonings tea for the to start with time, quite a few arrive back again for extra.”

About Celestial Seasonings, Inc.
For 50 several years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Team, Inc., Nasdaq: HAIN) has produced delectable specialty teas that incorporate magic to each second. The brand name now presents much more than 90 flavorful types of organic, environmentally friendly, black, wellness, rooibos and chai teas. Just about every mix is expertly crafted by our Blendmaster from the best herbs, teas, spices and botanicals, and is offered in packaging adorned with gorgeous artwork and inspiring rates. From calming and comforting to refreshing and rejuvenating to every day wellness assist, there is a Celestial Seasonings® product for all the moods and times of your day. Visit below for extra data on Celestial Seasonings® or take a look at here to acquire Celestial Seasonings® products and solutions.

About The Hain Celestial Group, Inc.
The Hain Celestial Team, Inc. (Nasdaq: HAIN) is a major organic and natural and all-natural merchandise organization that has been committed to creating a healthier way of lifestyle since 1993. Headquartered in Lake Achievements, NY, with functions across North America, Europe, Asia and the Center East, Hain represents additional than 40 extensively recognised and beloved brand names in the health and wellness space, like Celestial Seasonings® tea, Terra® chips, The Greek Gods® yogurt, MaraNatha® nut butters, Backyard garden of Eatin’® snacks and Alba Botanica® personalized treatment solutions. Hain is dedicated to environmentally sustainable tactics and is a proud husband or wife of Folds of Honor, a 501C-3 countrywide nonprofit committed to delivering instructional scholarships to the people of fallen and disabled American provider members. For much more data, pay a visit to http://www.hain.com.

Contacts:
Robin Shallow
Robin Communications
212/653-8741
[email protected]

Allison Falkenberry
Robin Communications
646/345-1280
[email protected]

1 For the duration of a 19-week period of time ending 10/27/20

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Source Hain Celestial Group