Cellular Games Corporation Scopely Names Former Facebook Exec as Main Advertising Officer

Ben Webley will broaden the Culver-Town primarily based developer’s promotion, buyer assistance, creative and user acquisition departments.

Cellular game titles organization Scopely has named former Facebook Gaming exec Ben Webley as its main advertising officer, the company unveiled Tuesday.

In his new role, Webley will keep on to create on Scopely’s promotion, development, buyer service, imaginative and user acquisition departments, while growing engagement with gamers.

“We felt it was important to have a leader with a holistic look at and hyper-emphasis on connecting gamers with our game titles as we embark on our upcoming stage as an organization,” said Tim O’Brien, chief revenue officer at Scopely. “Ben provides deep expertise in gaming and cell promotion as effectively as shares the same entrepreneurial mentality and orientation toward excellence that Scopely is designed upon. He is a seasoned leader whose encounter has presented him a exclusive viewpoint on the world-wide games advertising and marketing ecosystem, and we are exceptionally fired up to have him be a part of our executive group.”

Webley’s operate background consists of overseeing international marketing and advertising for the video games division at Fb, whilst also serving in senior management positions at Zynga and Digital Arts.

In his have statement, Webley termed Scopely a “superb company with robust values, incredible expertise and a dedication to breaking obstacles across the mobile game titles field.” He added, “I am very enthusiastic about the option to convey my perspective to the workforce to aid additional propel Scopely’s vision, and thrilled to work with the very best in the enterprise.”

Scopely was founded in 2011 and is  recognised for providing various genres in the core gaming room this sort of as relaxed titles Scrabble GO and Yahtzee, position-enjoying (RPG) game The Going for walks Dead: Road to Survival, motion RPG game Looney Tunes Planet of Mayhem and massively multiplayer method title Star Trek Fleet Command. 

In Oct of 2020, Scopely lifted $340 million in Series E funding to more increase into new item types and support the company’s continued mergers and acquisitions strategy. Since its inception, the organization has accomplished above $1B in lifetime income.

Headquartered in Culver Metropolis, Los Angeles, Scopely also maintains an worldwide presence with places of work in Spain, Ireland, the U.K. and Japan.