June 25, 2024


Discover The Difference

Communication corporations merge to generate entire provider marketing firm

Two New Jersey-centered strategic communications corporations, acknowledged during the Northeast, have joined forces. Trenton-dependent EFK Group just lately introduced it has merged with Profitable Tactics General public Relations (WSPR), based in Newark, productive Jan. 1, 2021.

The unification of these two New Jersey-centered marketing and advertising communications corporations generates a single powerhouse company able to present a “one-stop” company working experience for current and foreseeable future clients. The merger enables Profitable Strategies knowledge in general public relations and general public affairs to complement EFK’s award-successful digital advertising and marketing and design abilities for customers that incorporate the United Nations, Nationwide Science Foundation, the Centers for Ailment Command and Avoidance (CDC), University Medical center, the New Jersey Workplace of Homeland Stability and Preparedness, the Newark Alliance, Atlantic Well being Technique, Montclair Condition University and extra.




Eleanor Kubacki, founder and CEO of EFK Group, will head the new corporation. Successful Strategies PR Founder and Chairman Jim McQueeny shifts to senior advisor when remaining actively involved in strategy and daily shopper perform to synthesize the tools and abilities of the put together firm.

Karen Geisel, who has held top rated leadership positions at community relations organizations in New Jersey throughout the place, joins the organization as community relations controlling companion.

“There is tremendous development likely for EFK now that we have joined forces with Winning Procedures,” Kubacki stated. “It lets our developing agency to be even additional aggressive when it will come to winning countrywide consumers. The synergies in between equally companies were being powerful, and subsequent an extended period of time of prosperous collaboration, the merger manufactured sense as a logical up coming stage.”

Headquartered in Trenton, EFK Group is a woman-owned, HUBZone-situated advertising company focused on tech-driven manufacturer, electronic and artistic activities. EFK Group has not long ago joined forces with Ogilvy less than the Compact Business enterprise Administration’s (SBA) All Small Mentor-Protégé Application. The agency completed a social marketing most cancers consciousness campaign for the Facilities for Disorder Manage and Avoidance (CDC) in 2020.

For a lot more than 20 many years, Successful Approaches, now the Community Relations Division of the EFK Team, has provided strategic communications solutions that integrate political approach with promoting, general public relations, and digital articles marketing and advertising. Profitable Methods has led public relations strategies for nicely-recognised clientele these kinds of as Allstate, ExxonMobil, Prudential, K. Hovnanian, Horizon Blue Cross Blue Defend of New Jersey, Verizon, New York Waterway and the Nets of the Nationwide Basketball Affiliation.

“As Profitable Approaches identified a way to navigate the pandemic, we uncovered the long term of marketing communications depended on streamlining companies and bringing extra value to clientele,” claimed McQueeny. “Both companies are actually much better as a single, unified group and I search forward to doing work intently with this larger corporate family members.”