Cox Automotive Hires Ken Kraft as Chief Marketing Officer
The CMO part has been expanded and elevated to assistance a lot more progress across Cox Automotive. Kraft will direct both equally advertising and communications for the Cox Automotive spouse and children of a lot more than 25 brand names, and he will associate intently with the product sales and products groups to produce coordinated tactics that enhance profits. Kraft and his crew will be dependable for promoting, manufacturer positioning and id, interior communications, marketplace research, promoting communications, pricing methods, item advertising and marketing and general public relations.
“Ken is the great chief to take on this role,” said Rowley. “He was selected from a slate of internal and exterior candidates because he is a strategic, progress-minded marketer. Ken is an exceptional leader committed to the Cox values we all share which include empowering people today currently to make a greater upcoming for the up coming generation.”
Ahead of joining Cox Automotive, Kraft expended 9 many years at Cox Small business, the division of Cox Communications, which supplies voice, movie and details remedies for professional shoppers. At Cox Company, he crafted the advertising and profits functions crew and positioned them as strategic company companions that performed a pivotal part in Cox Business’ explosive expansion. He was most not too long ago senior vice president of advertising and revenue functions at Cox Organization, which is Cox Communication’s speediest-developing division. A 32-calendar year telecommunications marketplace veteran, Kraft has also served in a wide range of management roles in gross sales, merchandise management and internet marketing at AT&T, BellSouth and Sprint.
Kraft gained his bachelor’s degree in journalism from the University of South Carolina. He serves on the Dean’s Leadership Council for the College of South Carolina College of Facts & Communications. Kraft is an active member of the Atlanta neighborhood and has served on the boards of The Belief for General public Land, Fernbank Museum, Adaptive Spirit and the Sandy Springs Education and learning Drive.
About Cox Automotive
Cox Automotive Inc. tends to make getting, offering, proudly owning and utilizing cars a lot easier for all people. The world-wide firm’s far more than 27,000 crew associates and relatives of brands, including Autotrader®, Clutch Systems, Supplier.com®, Dealertrack®, Kelley Blue E-book®, Manheim®, NextGear Money®, VinSolutions®, vAuto® and Xtime®, are passionate about aiding thousands and thousands of auto buyers, 40,000 auto supplier purchasers throughout five continents and lots of many others throughout the automotive market prosper for generations to appear. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based firm with annual revenues of almost $20 billion. www.coxautoinc.com
Resource Cox Automotive
