May 25, 2024


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David Hogg launching pillow firm to ‘put MyPillow out of business’

Parkland university shooting survivor and gun manage advocate David Hogg strategies to launch his individual pillow enterprise with the aim of competing in opposition to embattled bedding business MyPillow.

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The notion was posed to Hogg, 20, in a tweet from entrepreneur William LeGate on Thursday that questioned irrespective of whether the duo need to start out a pillow business to “put MyPillow out of company.”


The CEO and founder of MyPillow, Mike Lindell, is a vocal supporter of Donald Trump and has regularly promoted bogus claims of fraud about the 2020 presidential election.

“Mike the ‘my pillow guy’ … This pillow fight just received quite true,” Hogg tweeted on Thursday.

While it might have in the beginning appeared like a joke, Hogg later said that he was severe about the enterprise undertaking. He tweeted a record of plans for the potential business, which provided supporting progressive causes and selecting previously incarcerated Americans.

“The site will be up in a pair months we are incredibly significantly in the early stages ideal now,” Hogg claimed. “But we actually are executing this if you have cool title ideas dm me- we assume we have just one but we are still open up.”

Hogg grew to become a domestic title in 2018 following a college capturing at Marjory Stoneman Douglas Superior Faculty in Parkland, Florida, where by 17 people today were being killed. Hogg has due to the fact become an outspoken advocate for reforming gun laws and joined a number of of his classmates in the founding of March for Our Lives, a student-led gun management corporation.

LeGate also tweeted about the enterprise, inquiring any US-dependent makers with practical experience making pillows to attain out to him.

Lindell advised NBC News previous thirty day period that “a group has attacked my vendors” and that stores identified as him declaring they experienced been threatened with “a boycott if they really do not comply” and drop his products and solutions. Key chains this sort of as Bed Bathtub & Beyond and Kohl’s dropped MyPillow goods amid backlash to Lindell’s outspoken guidance for election fraud conspiracy theories.

The MyPillow Twitter account was suspended just after Lindell tried to use it when his personal private account was banned about untrue promises. Twitter confirmed to NBC news on Monday that the corporate account was removed for a violation of Twitter’s “ban evasion policy.”

Lindell did not quickly respond to a request for comment from NBC News.

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