Downtown Acquires Foundee New music Marketing and advertising System
Downtown Music Holdings will acquire Discovered.ee, the audio promoting and electronic marketing platform.
Downtown will receive the mental property and engineering that underpins Observed.ee. CEO Jason Hobbs will be part of Downtown pursuing the transaction closing, which is predicted to be completed by the end of Q1 2021.
25,000 Artists & Labels
Made use of by much more than 25,000 artists and labels, Located.ee provides advertisement tech resources that supply qualified electronic promoting campaigns across online, cellular, social and audio channels. It also permits users to establish personalized interactive advertisements, related marketing resources and analytics that can boost the success of electronic strategies.
Downtown subsidiary CD Infant, which is a minority investor in Discovered.ee, already employs the system to make advertising and marketing resources readily available to its artists.
“Artists across the spectrum are ever more opting for independence and using a additional energetic position in all aspects of their careers, primarily when it arrives to marketing and advertising and marketing. The technologies, tools, and access Located.ee provides creators and their teams is however a different case in point of how the new music sector continues to evolve. Our acquisition of Discovered.ee, its technology, and one of a kind experience in each the digital marketing and audio sector ecosystems, is an perfect enhance to Downtown’s existing portfolio of artist and label expert services,” said Downtown CEO Justin Kalifowitz.
“We’re so energized to be a part of Downtown. Given that working day just one, Observed.ee has helped musicians leverage details, insights and advanced internet marketing instruments to form their have future. I certainly can not visualize a improved home for Observed.ee, and I’m enthusiastic to keep on providing more equipment that aid creators of all kinds chart their possess path,” said Jason Hobbs, CEO of Uncovered.ee.
