May 29, 2024


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Eriez appoints World wide Senior Director of Advertising and Branding

Eriez President and CEO, Lukas Guenthardt, has introduced the advertising of John Blicha to the place of Global Senior Director of Advertising and Brand name Administration. Given that becoming a member of Eriez in 2012 as Manager of Marketing and advertising Communications, Blicha has regularly earned promotions to several roles of rising obligation within the company’s internet marketing department.

As World wide Senior Director of Advertising and Brand Administration, Blicha heads the company’s worldwide advertising and marketing initiatives and serves as a member of the Eriez government management workforce. In accordance to Guenthardt, Blicha will be instrumental in establishing strategic worldwide and regional internet marketing initiatives in conjunction with the profits and internet marketing staff members in Eriez’ all over the world functioning models.

In his new role, Blicha’s added responsibilities include foremost the enhancement and implementation of a international initiative less than the ‘one Eriez’ umbrella in places these kinds of as product or service standardisation, communications, the company’s web-sites, and a lot more.

Guenthardt claims that Blicha’s exhilaration, electrical power and innovative vision make him exceptionally well-suited for the new worries he is getting on as the chief of the company’s worldwide internet marketing and brand name management routines.

“John has the breadth of experience and unrelenting drive to get the Eriez model to the up coming amount,” he claimed. “Given his working experience performing with Eriez-United states as perfectly as with our magnetic subsidiaries and our flotation group, I am assured that John has what it will take to boost and grow our special brand name as the environment leader in separation know-how and options.”

Blicha retains two degrees from Indiana College of Pennsylvania, a Bachelor of Science in Advertising and marketing and a Bachelor of Science in Management. He acquired a Master’s diploma in Organization Administration from California College of Pennsylvania. In Blicha’s career prior to becoming a member of Eriez, he held marketing and management positions at hugely-respected area and worldwide industrial devices businesses.

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