Tottenham star Son Heung-Min is a “soccer god” in his dwelling state and the club have pulled off a “reduced price tag, no-brainer” with a new social media initiative.
That is according to spreadsheet wizard and new Football Insider columnist Kieran Maguire, talking right after Spurs released an official South Korean-language Twitter manage.
The account swiftly amassed 12,000 followers and will come months following Spurs registered a new Twitch account, a stay-streaming platform also vastly well-known in Son’s indigenous region.
Maguire lauded Tottenham’s marketing tactic in capitalising on Son’s star-ability.
He told Soccer Insider: “I consider persons in this region undervalue just how a great deal of a football god Son Heung-Min is in South Korea. I have been to the new Tottenham Stadium and I have sat near individuals from South Korea who were being in London and were definitely desperate to get tickets.
“Then they go to the megastore and it’s all Son gear, so he has massive sway in South Korea, he is the poster boy of their country’s soccer. Rightly so mainly because he is an certainly exceptional player.
“So this Twitter thing is a no-brainer. Spurs have accomplished the proper factor. It is relatively very low value. You set up a Twitter account, which costs you practically nothing and then all you will need is an specific who has the linguistic capabilities to converse with a substantial viewers.”
Son has played 89 moments and scored 26 aims for his household place, ending as runner-up in the 2015 AFC Asian Cup.
He has been with Spurs due to the fact August 2015 and recently scored his 100th intention for the club in a 3- victory about Leeds on 2 January.
In other information, an ex-Tottenham favourite has admitted to remaining baffled by the club’s noted fascinated in re-signing a previous Spurs star.