March 1, 2024


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Ford Motor Co. of Canada names veteran executive Bev Goodman as CEO

OAKVILLE, Ont. — Ford Motor Co. of Canada Ltd. has promoted executive Bev Goodman, a 25-calendar year veteran of the Oakville automaker, to the job of president and CEO.


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The corporation claimed she replaces Dean Stoneley, who will be appointed to the recently established place of normal supervisor, North America truck, at Ford Motor Co. 

Goodman began her career at Ford of Canada as a finance intern and she experienced knowledge in a variety of roles at the automaker together with finance, parts and service, and product sales and advertising and marketing. 

She most not long ago was Ford of Canada’s director of internet marketing communications.

“At this time of quick adjust in the vehicle field, Bev demonstrates a deep knowing of what issues most to our prospects now, and in the long term,” Kumar Galhotra, Ford’s president of the Americas and Global Marketplaces Group, mentioned in a statement. 

“She also has a verified track report of operating collaboratively with our supplier partners and a motivation to innovation as Ford accelerates its attempts to produce large-high quality, high-worth cars and products and services.”

Goodman reported she appears to be ahead to “embracing new techniques to serve our buyers across the region” as the enterprise introduces autos like the Mustang Mach-E, Bronco and F-150 hybrid.

“We’ll concentrate on providing the advantages of electrification and connectivity to individuals, together with options for the C$1.8-billion transformation of our Oakville Assembly Intricate to a battery electrical motor vehicle producing facility and continuing to develop our innovative connectivity and innovation centres,” she mentioned in a assertion.

Ford employs 7,000 people in Canada, even though an extra 18,000 operate in much more than 400 Ford and Ford-Lincoln dealerships.

The automaker declared in September that it would shell out $1.95 billion in its Canadian vegetation, which includes $1.8 billion toward the creation of electric vehicles in Oakville, Ont. 

In September, Unifor associates working at Ford of Canada voted 81 per cent in favour of a new three-year collective arrangement.

Goodman’s marketing to president and CEO is powerful immediately, the corporation said. 

This report by The Canadian Push was initial released Feb. 1, 2021.

The Canadian Push