May 26, 2024

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Former Fb advertising and marketing director joins Scottish on-line florist in ‘statement of intent’

A Scottish on the internet florist and personalised gifting organization has hired a previous Facebook advertising director in a “statement of intent” more than its expansion ambitions.



a vase filled with pink flowers on a table


© Flowercard commenced extra than 20 a long time ago, when a Guernsey artisan commenced putting flower arrangements i…


Deborah Hale has joined Flowercard as its new head of brand name, marking the firm’s very first major signing due to the fact it was bought by Stephen Gorman, who a short while ago moved the company’s headquarters from Guernsey to Scotland.

With 30 years’ working experience in acquiring manufacturer marketing strategies, Hale was advertising and marketing director for Fb in Europe, the Center East and Africa, and played a key role in the London 2012 Olympics as producer of the Olympic and Paralympic torch relays. Prior to that she was head of worldwide advertising and marketing for London.

Flowercard is explained to have expert “dramatic growth” of late and has higher ambitions in terms of product or service development, buyer services and overseas expansion.

Gorman stated: “I have acknowledged Deborah for several decades and have usually admired her function. When Deborah instructed me that she’d just lately accomplished a floral artwork program, and I was in the approach of obtaining Flowercard, the excellent opportunity arose for us to get the job done with each other as I noticed her as the perfect figurehead to help produce the Flowercard model not only in the British isles but also internationally.

“Deborah’s encounter speaks for itself and her appointment is a assertion of intent from Flowercard – the function she did at Facebook, as very well as on the 2012 Olympic Torch Relay, places her at the top desk of Uk internet marketing and branding specialists and we’re delighted to have her as the latest member of our crew.”

Flowercard commenced much more than 20 several years back, when a Guernsey artisan began putting flower preparations in playing cards from her kitchen area table. It has served additional than 1.5 million prospects because its inception.

Hale reported: “Flowercard has a solid heritage but also the growth potential to become an worldwide brand name with actual goal, which is precisely what I goal to support it reach.

“Any potent brand name these times wants intent as perfectly as merchandise. I’m thrilled about the possibility that lies ahead for the enterprise and search forward to doing the job carefully with the staff to speed up its presently fast expansion.”

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