December 10, 2023


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GBK Collective Additional Bolsters Advertising Usefulness Knowledge Names Marketing and advertising Science Veterans Dr. Randall Lewis and Dr. Justin Rao as Advisors – Press Launch

NEW YORK–(Business enterprise Wire)–GBK Collective, a leading marketing approach, customer habits and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Main Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Overall performance Advertising and marketing at, to its advisory board, even further setting up on GBK’s experience in encouraging consumers to evaluate and increase their return on marketing investments.

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Dr. Randall Lewis, Chief Scientist of Nanigans, joins the GBK Collective advisory board. (Photo: Business Wire)

Dr. Randall Lewis, Chief Scientist of Nanigans, joins the GBK Collective advisory board. (Picture: Organization Wire)

“Improving ROI for advertising invest and campaigns is an ongoing challenge for brands now,” stated GBK Co-founder Professor Eric Bradlow, who is also Vice Dean of Analytics and Chair of the Marketing Division at the Wharton University. “Common ROI and measurement gaps manufacturers confront include implementing incomplete information, not continuously utilizing randomization, failing to get rid of bias centered on client self-collection, channel heterogeneity/dynamics and other variables. As strategic advisors, Randall and Justin provide unbelievable expertise – both of those in practice and in academia – in making use of analytics to unlock more robust advertising success and measurement.”

Since its inception in 2015, GBK has partnered with dozens of Fortune 500 manufacturers throughout industries to remedy some of today’s hardest business enterprise and marketing and advertising issues. The company also proceeds to broaden its world collective of seasoned practitioners furnishing customers with senior marketing and advertising, insights and analytics abilities to address their most urgent business troubles. The addition of Dr. Lewis and Dr. Rao to the advisory board more builds on GBK Collective’s market primary analytics abilities and the worth it delivers to clients.

“As a previous CMO, I know that one particular of the major troubles for advertising and marketing leaders is to measure and enhance investments in promoting and strategies with self esteem,” explained GBK Husband or wife Jeremy Korst. “I’m energized to have Justin and Randall sign up for our staff to help bring practical, ground breaking methods to enable entrepreneurs filter out the sounds and provide additional impactful marketing and advertising tactics.”

Randall Lewis, Ph.D. is now main scientist at Nanigans, exactly where he steps the causal impact of marketing, develops state-of-the-art AB-tests system analytics, and actions the value of consumer interactions in get to assist both human beings and automatic final decision units make far better options. Prior to Nanigans, Lewis worked as Director of Economics at Netflix, the place he guided the novel enhancement of a holistic design of subscriber conduct. He has also worked as a Senior Financial Exploration Scientist at Netflix, Google, and Yahoo!, and has deep expertise top analytics and causal measurement methods. Randall attended MIT as a Presidential Fellow in which he earned his PhD in economics with a aim on econometrics, experimentation, and industrial corporation. See his complete bio in this article.

Justin M. Rao, Ph.D. is a Senior Director of Advertising at accountable for metasearch advertising, app promoting, client benefits and immediate marketing. He qualified prospects a division of roughly 150 information scientists, marketeers, designers and developers. Prior to his placement at, Justin ran the information science division at Vrbo (Section of the Expedia Team) and right before that he was a researcher at Microsoft Investigation, exactly where he assisted develop and control a group of economists and data experts that labored throughout the corporation to solve technical company problems. He is an qualified in experimental style, applying device learning to promoting and business enterprise contexts and causal inference. He gained his Ph.D. in Economics from UC-San Diego in 2010. See his total bio here.

About GBK Collective:

Born from lecturers. Enlightened by facts-pushed investigation and analytics. GBK Collective is a major advertising technique and analytics consultancy constructed to clear up advertising and marketing troubles in superior definition. Co-established by the Vice Dean of Analytics and Chair of Wharton’s Advertising and marketing Division, GBK applies sector major academic skills and actual-world company working experience to each individual job with purchasers to provide useful and actionable solutions to real challenges. For additional info, you should go to


David Henderson

StoryBound Communications

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