Hancock Whitney names Ethridge as Chief Internet marketing Officer | MS Small business Journal

Hancock Whitney has named veteran brand name and advertising technique executive Laura Sullivan Ethridge as the company’s new Chief Advertising and marketing Officer.

As Hancock Whitney’s CMO, Ethridge is the executive vice president responsible for primary the company’s advertising strategy and execution throughout a Gulf South location that includes Alabama, Florida, Louisiana, Mississippi, and Texas.

“We are pretty pleased that Laura Sullivan Ethridge has joined Hancock Whitney and continue being self-assured she will guideline our organization to the next amount of marketing system and execution excellence,” mentioned Hancock Whitney President and CEO John M. Hairston. “She provides a robust record of accomplishment and working experience with innovative internet marketing campaigns, brand name positioning, customer expertise, and community partnerships. She is also very perceptive in linking marketing method with the segments, goods, and analytics that greatly enhance how we provide our purchasers and communities. We are delighted to welcome her to the Hancock Whitney crew.”

Ethridge, who has far more than 20 years’ practical experience launching breakthrough promoting campaigns and shopper experience initiatives, has managed tactic and growth for many Fortune 500 organizations and nonprofits, focusing most of her occupation in economic companies. Before signing up for Hancock Whitney, Ethridge was with Wells Fargo in San Francisco, California, serving in two senior vice president roles:  to start with, as the purchaser excellence chief for the consumer credit score card group then, as the leader of strategic insights and promoting for business banking. She has also served as a internet marketing approach specialist for businesses this kind of as Proctor and Gamble, Disney, Costco, Schiff Nourishment, and Fitbit. Ethridge started her economical services vocation at American Categorical, in which she invested a decade in numerous marketing management roles and won the Chairman’s Award for Innovation for the Entertainment Access System.

She also has a extended-standing enthusiasm for developing community and private partnerships that assistance improve local communities. Ethridge was part of the inaugural class of AmeriCorps, where she crafted a volunteer plan at Gals Business owners of Baltimore to assistance lower-cash flow women of all ages find out small business techniques important to becoming productive entrepreneurs.

“I am thrilled to sign up for Hancock Whitney, a regional lender so fully commited to its communities and to potent core values that align with my own beliefs,” said Ethridge. “Whether it is putting my encounter to operate marketing money health and fitness, optimizing advertising and sponsorships efforts, or developing client-centric worth propositions, I am keen to make a distinction. An extra reward is bringing my partner back again to his house state of Mississippi and the New Orleans area where I have been checking out for the past two a long time.”

Ethridge retains a Bachelor of Arts degree from Georgetown University in Washington D.C. She attained her Master of Business Administration diploma from Cornell University’s Johnson Graduate School of Administration in Ithaca, New York. Elevated in Massachusetts, she has put in substantially of her specialist profession in Washington, DC, New York, and San Francisco.