Healio Strategic Remedies Announces Improved Programmatic Promotion Platform, Healiolytics
THOROFARE, N.J., Feb. 2, 2021 /PRNewswire/ — Healio Strategic Alternatives (HSS) is happy to introduce Healiolytics, a programmatic advertising and marketing platform featuring HCP targeting and reporting. HSS has exclusive internet marketing obtain to Healio’s viewers of specialty healthcare industry experts.
“The Healiolytics platform is goal-created for the distinctive needs of health-related marketers,” explained Zach Gursky, Senior Vice President, Electronic and Innovation, Healio Strategic Alternatives. “Beyond get to to an expansive audience of confirmed HCPs, our quantity one particular objective was to make the entire procedure easy—from focusing on, to setting up, to reporting.”
Healiolytics provides a lot of new enhancements to Healio’s programmatic choices, which include month-to-month, weekly or day-to-day physician level data (PLD) readily available for all managed media and info strategies. The new platform also enables setting up and biddable teams to see the status of focus on lists and section lists as perfectly as the standing of PLD shipping and campaign attain. In addition, analytics groups can manually or dynamically update target lists and receive PLD.
“Leveraging Healio’s very long-standing interactions with specialty HCPs together with this highly effective new system, Healiolytics signifies a true video game-changer in programmatic promotion for healthcare entrepreneurs,” explained Matthew J. Holland, Chief Professional Officer of Healio Strategic Answers.
For additional information and facts on Healiolytics and Healio programmatic solutions, contact Zach Gursky at [email protected].
About Healio
Healio is a multichannel information and facts platform, furnishing health care professionals with tailored information, info and education in aid of their each day observe of drugs. An in-depth, medical information and facts resource, Healio delivers alongside one another award-successful news reporting with specialist perspectives, dynamic video, podcasts, concern-and-response columns, CME and other custom academic things to do, weblogs, peer-reviewed journals and a vast variety of well-known medical ebook titles all in one particular spot. For much more information and facts, stop by Healio.com.
About Healio Strategic Solutions
Healio Strategic Methods (HSS) is a total-company medical communications business providing personalized data and schooling to medical professionals around the globe. HSS is an approved sales agent for Healio with distinctive obtain to specialty healthcare gurus via the Healio Network. For more information and facts, stop by HealioStrategicSolutions.com.
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