March 1, 2024


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How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This short article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting agency, gives advice to assist digital, resourceful, and experiential marketing and advertising businesses scale their performance and obtain progress. On a quest to cement himself as a considered chief in the room, MEADE founder and CEO Jeff Meade started operating with Impact & Co.

To boost brand name awareness and advance his imagined leadership, Impact & Co. worked alongside Jeff to establish and execute an successful content material advertising and marketing tactic.

Just after we executed a content system, like lookup-optimized visitor-contributed written content, MEADE was ready to see some amazing effects.

Jeff labored with Affect & Co. for two several years, and through that time, we printed 14 guest posts in 10 best publications in his business. His content articles have amassed tens of hundreds of shares throughout Fb, Twitter, and Pinterest, and his content material has a social achieve of much more than 6 million.

Just in the earlier 12 months, we’ve observed these thrilling wins:

• Jeff’s visitor posts have been printed in the likes of Entrepreneur, Harvard Organization Assessment Ascend, and Advert Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business enterprise Review Ascend write-up has generated extra than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor post released in Entrepreneur has garnered additional than 6,600 shares, and leads typically mention this post when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Total, the information we’ve designed together:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To master additional about how we’ve helped corporations arrive at their goals with articles advertising and marketing, check out extra of our situation reports beneath!

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