Learning how to revise your content efficiently can do more for your business than you may think.
Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. The more quality content you share, the more traffic and sales you’ll drive.
Sharpening your editing skills and sharing helpful feedback with your copywriter is key to delivering your best content yet.
If you’re still learning how to edit your content efficiently, you’re in the right place. As content marketing experts, we’re sharing tips for effectively helping your copywriters deliver content that promotes the growth of your business.
- Visually pleasing elements, such as images and videos, can score your content up to 94% more views
- Sharing helpful feedback with your copywriter makes them more likely to take initiative, collaborate and care about their work
- Don’t waste your time on perfecting copy – 80% of web audiences skim written content as opposed to reading it thoroughly
- Written content should be optimized to inform your audience and answer their questions in a simple, clear manner
Overlooking the importance of great editing skills can waste both time and money. Make the most of your marketing budget by understanding how to revise your content efficiently.
How To Revise Your Content For Growth
Properly revising your brand’s web content requires a special set of tips and tricks. Here’s how to put your editing skills to good use and optimize your revisions for growth.
Edit For Web Consumption
You probably know that most people don’t read web content the same way they read their favorite book. That’s why it’s so important to edit with web consumption in mind.
To properly edit your content, avoid getting hung up on the copy itself and overlooking the importance of visual flow. Did you know that up to 90% of everything received by the human brain is visual? In fact, visually pleasing content gets 94% more views than content that isn’t.
Make sure your content is visually appealing and check for:
- Paragraph breaks and white space
The elements listed above make content much easier to digest and increase the likelihood of visitors staying on your page.
Also, keep in mind that 80% of web audiences skim written content as opposed to reading it thoroughly.
Image Source: Poll Everywhere
Ensure your written content is skim-worthy by keeping your copy short and sweet. Understanding how to edit both visual and written elements helps your copywriter optimize the quality of your content.
Remember Who Your Content Is For
Remember that content is shared to help your target audience. Don’t let your own level of expertise hold you back from creating quality content for your readers.
Web content should be written for new site visitors and optimized to teach them about your brand. Written content needs to simply and clearly communicate how your services will answer the questions and concerns of your audience.
Keep in mind that your readers are looking for content that can be easily understood. To learn more tips for sharing content your audience will love, enjoy the short video below.
Video Source: Chris Ducker
Focus On Feedback
When sharing feedback with your copywriter, focus on the positive first. Highlighting positive qualities helps your writer convey your brand’s style just as much as calling out necessary adjustments.
By sharing positive elements before anything else, your writer will make a mental note to incorporate similar aspects into future content. After sharing positive feedback, consider which aspects need improvement.
Respectfully and with consideration, let your writer know how they can better embody your brand in their writing. Since your writer already knows they’re on the right track, they’ll be pleased and motivated to make requested revisions.
Whether it’s positive or negative, be sure to prioritize sharing feedback with your copywriter. Employees are more likely to take initiative, collaborate and care about their work when they receive feedback.
Image Source: Zippia
Sharing great examples of what you’re looking for helps clarify and emphasize your business’s needs. If a piece isn’t sitting right with your company’s style and tone, find a written example that does and share it with your copywriter.
Sharing landing pages and blog posts you love will give your writer a clear idea of what to work towards. It’ll also save you the time you would’ve spent writing a detailed critique trying to explain your specific needs.
Bonus Tip: Call out which sections and sentences from your examples are best. You can also provide your own examples by rewording the copy. Doing so leaves your writer with a clear understanding of what you need.
Clarity is Key
Be specific when sharing constructive feedback so your writer knows exactly how to edit your content. Vague feedback is unhelpful and wastes time that can be spent working towards any necessary improvements.
Instructions can be easily misunderstood, so it’s important to make your comments as clear as possible. For example, instead of saying:
“This paragraph doesn’t accurately represent my brand.”
Say this instead:
“The vocabulary in this paragraph is bland. Please use more descriptive adjectives.”
Being extremely specific gets you and your writer one step closer to achieving content optimized for growth.
Know When Content Is Good Enough
Every writer knows that letting go of perfectionism is a task of its own. When learning how to revise your content, it’s important to remember that perfectionism often acts as a major roadblock for productivity.
You may have heard that there’s no such thing as perfect – and in copywriting, this statement holds especially true.
In fact, looking for perfect content sets the stage for guaranteed failure. There’s always a never-ending list of edits and adjustments one can make before a piece feels like it’s reached the peak of perfection.
Image Source: Alice Dartnell
The key to staying efficient and productive while editing is to remind yourself of what you’re sacrificing by making continuous, minor changes. The time spent making small edits will likely go unnoticed by readers and can definitely be used to create more “good enough” content.
To know when content is good enough, ask yourself the following questions:
- Does this piece answer the questions it needs to?
- Is this piece clearly and accurately representative of my brand?
- Is the quality of work consistent with other content?
- Has it been proofread by other qualified individuals?
- Is your writer satisfied with the quality of this piece?
Answering yes to the questions above is a telltale sign that it’s time to move onto your next piece of good enough content.
Publish Quality Content Today
Delivering content that optimizes growth starts with learning how to revise your content. With skills that help you edit efficiently, you’ll make the most of both your own and your copywriter’s time and effort.
Working with professional writers and marketing experts is the best way to ensure you’re sharing quality content consistently. Check out Marketing Insider Group’s SEO Blog Writing Service today or schedule a quick consultation now to learn more!