- Rachel Schur Chase, 33, is a Broadway actress and the founder of Schur Point Media.
- When Broadway shut down in March thanks to the pandemic, Schur Chase commenced to increase her social media administration side hustle into a entire-time compact business enterprise.
- She aids brick-and-mortar merchants launch on-line retailers, mentors fellow stage actors who want to build an on line presence, and manages clients’ social media accounts and analytics.
- Schur Chase presents a variety of packages that vary in rate from $1,000 for standard solutions to $3,500 for all-inclusive social media management.
- This is what her job is like, as instructed to freelance author Gia Miller.
- Go to Business enterprise Insider’s homepage for more stories.
For nearly two yrs, I starred in the Broadway exhibit Chicago, playing Annie and serving as the understudy for Roxie Hart. Then, the pandemic strike. It was usually a desire of mine to be on Broadway, but I am also a incredibly functional particular person and realized it was important to have other streams of money. So for the previous four years, even when I was doing nightly on Broadway, I would assistance 1 or two modest firms with their social media in the course of the day.
When Broadway shut down on March 13, my spouse Ben and I booked flights to Florida for the following day. We stayed with my moms and dads in my hometown of Melbourne and I began taking on more social media clients. Right before I knew it, I would tripled my shopper checklist. The majority of my purchasers are by word of mouth, possibly good friends of close friends or friends of purchasers. I also offer one particular-on-one particular coaching and bi-month to month webinars – these shoppers ordinarily come from Instagram or Fb.
I wasn’t organizing on building a business, I failed to have a start date or even a name. But about a month afterwards, I looked at my partner, who builds internet sites and e-commerce platforms for my consumers, and stated, ‘We want to integrate.’ He agreed. We named the small business Schur Matter Media and formulated a web page.
My first consumers had been from family connections, and term quickly unfold by private references.
About 5 many years back, when I very first commenced this enterprise on the aspect, I was operating for a fitness enterprise. They needed another person to run their Instagram and social media accounts, so I took various courses and gained a Facebook promotion certification. I’ve ongoing to educate myself and lately acquired a certification in digital internet marketing and technique from Cornell‘s online program.
Some of my preliminary clientele ended up inside designers who had been referred to me through my mom-in-regulation. She was the editor-in-main of a luxurious digital publication in Palm Beach until not too long ago, so she shared my new business with many designers she knew.
My digital promoting organization pretty much grew overnight, with shoppers like Year X winner of Job Runway Dmitry Sholokhov, a exercise studio, a dance conditioning firm, the nonprofit Kids’ Goals, Inc., and even an endoscopic excess weight reduction heart. I also do the job with a ton of interior designers like MG Style and design Lab and David Mitchell Brown.
Just lately, we’ve partnered with a production corporation to shoot commercials for some of our clients. We’re taking pictures a professional in a couple of weeks with a spending budget between $20,000 and $30,000.
When everything shut down, we aided modest companies transfer on line.
A great deal of brick-and-mortar outlets had been really anxious when the pandemic started – customers were not procuring in their keep, and they failed to have merchandise offered on-line. My husband and I ended up immediately hired to build e-commerce websites for a number of retail retailers. Although he developed the web-sites, I built-in their social media so they could also give a single-contact searching from these accounts to aid maintain their businesses alive.
I also give 1-on-one particular mentoring for many Broadway actors and actresses to assist them pivot throughout this time, these as developing a social media presence or setting up their possess health corporations.
For actors who want to continue to be in the field, I assistance them action exterior their consolation zone. I explain to them to get imaginative and develop a unique on the web series that showcases their passions and skills. I train them how to use the applications and edit videos making use of a wide range of resourceful applications. No matter whether they are building a humorous series on TikTok or making Instagram reels, I’m teaching them how to make a legitimate on line presence, market place them selves, and monetize these applications.
In just a handful of short months, we went from $3,000 to nearly $10,000 a thirty day period.
My small business fluctuates concerning eight and 13 purchasers each and every thirty day period, depending on who desires what. Moreover, I also give social media webinars and workshops. My month to month income is related to what I acquired on Broadway.
We supply a wide variety of packages for our clientele on Fb, TikTok, Pinterest, and more. The primary deal for $1,000 is Instagram account administration, which consists of a redesign of their present grid and bio, new information, generation of day by day stories, and community engagement to maximize followers. Another deal is a a single-time web site style offer to retool a landing webpage or make an entirely new website, which charges between $1,500 and $2,500.
We also lately started providing a complete-support package deal exactly where we act as the branding manager and creative director, deliver social media management for all platforms, buy Fb or Google adverts regular monthly, a one-time redesign or retool of their site so the revenue funnel performs correctly, run the analytics to make sure ROI, and give video creation insights. This package is $3,500.
Each and every consumer, no matter of their package deal, receives weekly development updates that include things like the week’s impressions, exceptional reach, best performing posts, and viewers breakdown. We also emphasize when new followers incorporate bio key terms that our shoppers want like “artwork collector,” “travel lover,” or “household flipper.”
Study a lot more: I developed a passive revenue stream of up to $28,000 a month by traveling to awesome Airbnbs and sharing affiliate back links. Here is my advice for any person wanting to get started this rewarding facet hustle.
I really delight in this perform, and I’m not sure what will take place when Broadway reopens.
As of now, they’re refunding tickets till May well 30, 2021, but who appreciates. I will not believe anyone’s certain their previous positions. So substantially is up in the air, and I believe it would be naive for any actor to imagine otherwise. But I do hope we can all appear back again and complete what we commenced – it will be even far more remarkable.
I received a glimpse of my aged lifestyle in November when we filmed a effectiveness of Chicago as part of a two-hour specific on NBC with Tina Fey to profit Broadway Cares/Equity Fights AIDS. The whole solid came with each other, but very first, we all experienced to quarantine and take a look at for COVID-19. It was so considerably exciting and a wonderful minimal spark of hope for us. When it was over, I seemed all-around Eighth Avenue and was brought again to the actuality that Broadway isn’t my whole-time career any longer, and now I am on this social media journey. It was this kind of a weird identification crisis.
I’m not confident exactly where my business will go, if I will keep this get the job done for the duration of the working day and then leave for the theater in the evening – that is a great deal of perform. And, at some stage, we do want to commence a household. Broadway reveals are definitely, definitely really hard for any one, enable by yourself when you are a mother. You will find a lot to take into consideration, but I’m grateful for this opportunity to earn a dwelling for the duration of the pandemic. I actually really like doing the job with my consumers and assisting compact organizations improve.