September 29, 2023


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Ikea is seeking to money in on a $180 billion market place with a line of gaming home furniture

a laptop computer sitting on top of a table: A woman playing video games on a computer. Matei Alexandru Marcu/EyeEm/Getty Images

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A female taking part in movie games on a computer system. Matei Alexandru Marcu/EyeEm/Getty Illustrations or photos

Ikea is coming into the gaming-extras market with a new merchandise line launching later this year.

The Swedish home furnishings huge stated the gaming array consists of about 30 goods-“gaming desks and chairs, a drawer unit – and components – a mug holder, a mouse bungee, a neck pillow, a ring gentle and a lot of additional.”

In building the add-ons, Ikea partnered with ASUS Republic of Gamers, a hardware business that targets gamers. Ikea states that the merchandise line is especially aimed at Personal computer players. 

Ikea introduced the solution range in January at Ikea China, and the merchandise will be accessible around the globe by October of this 12 months. 

Read more: A 24-year-old Roblox developer earning over $1 million a yr shares how he launched his possess video game improvement studio

When the pandemic has decimated conventional entertainment industries like flicks and television output, gaming has liked a relative surge in desire and revenues. And gaming household furniture has boomed together with it. With streamers on YouTube and Twitch commanding substantial audiences who dissect each and every component of the stream, like the furnishings, gaming chairs and components have become a big profits driver. 

The gaming market place lately surpassed the film business in terms of earnings, MarketWatch described in December. MarketWatch also documented details from the industry investigation corporation IDC estimating the gaming industry’s revenues at $180 billion in 2020. 

Ikea just isn’t the initial furniture firm to test to get in on the gaming increase. In July 2020, Herman Miller partnered with Logitech to create an ergonomic gaming chair targeting streamers, avid gamers, and esports gamers. Amazon Basics sells a gaming chair that is at this time marketed out. 

Some professional avid gamers and streamers have capitalized on the household furniture growth with their have branding. The streamer Ninja’s branding seems on a NEEDforSEAT limited-version gaming chair. 

And even non-players are getting in on the ergonomics of gaming furnishings. Serena Williams’ Architectural Digest home tour discovered that the athlete has a pink-and-white gaming chair of her have. 

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