Illumination Appoints Sam Bergen as Chief Advertising Officer

Illumination has hired Sam Bergen as chief promoting officer.

In his new position, Bergen will oversee all aspects of the company’s imaginative and organization marketing, which include print and audio-visual advertising and marketing, as properly as graphic and item design and style.

He’s changing Gail Harrison, who served as CMO due to the fact December 2018. Harrison is stepping down from her position and will continue being at the business as distinctive adviser to Illumination and its founder and CEO Chris Meledandri.

“Illumination is a circumstance examine in innovation and storytelling, and I am over and above enthusiastic to join the staff,” Bergen mentioned. “I have lengthy been impressed by Chris’s ability to notify these globally impactful stories and I am thrilled to leap in and aid continue on to harness that one of a kind creative imagination across all of our buyer touchpoints from advertising and marketing and digital platforms, to products and solutions and concept parks.”

Prior to becoming a member of Illumination, Bergen was at Beats by Dr. Dre and most not long ago served as the vice president of international brand name resourceful. He also labored at Vice, the place he was employed to designed out the west coastline creative supplying. Bergen commenced his vocation in Hollywood as an assistant editor right before transitioning to entertainment internet marketing.

“Sam’s international manufacturer practical experience put together with his determination to creating original perform that blurs the traces amongst advertising and content material  make him the perfect human being to lead this group as we keep on to build our globally-identified franchises,” Meledandri mentioned.

Meledandri also praised Harrison, who created and led Illumination’s internet marketing workforce about the past ten years and oversaw campaigns for flicks and franchises including “Despicable Me,” “The Top secret Life of Pets” and “Sing.”

“Gail has expended the previous decade assisting me take Illumination’s visual aesthetic and translate it over and above the movie screen,” Meledandri claimed. “She is a single of the most inventive and ground breaking executives I know and I appear ahead to continuing our collaboration.  Her new job will let her to dive additional deeply into initiatives that will define the evolution of our organization.”