February 5, 2025

bushwickwashnyc

Discover The Difference

Illumination Appoints Vice And Beats Vet Sam Bergen As Head Of Marketing

Simply click here to go through the comprehensive short article.

Sam Bergen, whose background features government stints at Vice Media and Beats by Dr. Dre, has been named main marketing and advertising officer at Illumination.

He will oversee all features of the company’s creative and enterprise internet marketing, overseeing print and audio-visual advertising as nicely as graphic and product design. 

Gail Harrison, who has been CMO considering that December 2018, and prior to that was president of advertising and branding at the animation studio, is stepping down and will be a unique advisor to Illumination and Meledandri. Harrison created and led Illumination’s advertising and marketing staff about the earlier decade and steered campaigns for significant titles like the Despicable Me/Minions franchise, Sing and The Secret Life of Pets. By way of its funding and distribution partnership with Common, Illumination has two key releases in the months forward: Minions: The Increase of Gru in July and Sing 2 in December.

Bergen’s background contains executive stints at Beats by Dr. Dre, Vice Media and Omnicom.

“Sam’s global manufacturer knowledge mixed with his determination to creating original perform that blurs the traces between advertising and marketing and material  make him the fantastic particular person to direct this staff as we carry on to make our globally-acknowledged franchises,” Illumination founder and CEO Chris Meledandri reported in the official announcement.

Bergen referred to as Illumination “a situation examine in innovation and storytelling” and claimed he has “long been influenced by Chris’s means to explain to these kinds of globally impactful tales.” 

Of Harrison, Meledandri added, “Gail has put in the previous 10 years aiding me get Illumination’s visual aesthetic and translate it past the movie display screen. She is a single of the most innovative and revolutionary executives I know and I seem ahead to continuing our collaboration. Her new function will allow for her to dive much more deeply into tasks that will define the evolution of our corporation.”  

Bergen was most a short while ago VP of world-wide model resourceful at the Apple-owned Beats. He was responsible for driving how the Beats model confirmed up in marketplaces throughout all channels close to the world. He led the imaginative growth of four product launches, which include the brand’s new flagship, Powerbeats Professional.

At Vice, Bergen was hired to create the West Coast creative providing. His roles involved government inventive director of acquiring plans for electronic, cellular and Tv set channels as well as taking care of director of Advantage, the company’s inventive agency. Prior to Vice, Bergen was Main Innovative Officer for Omnicom’s bespoke company designed for McDonald’s, We Are Limitless.

Copyright © All rights reserved. | Newsphere by AF themes.