In-video game marketing: Anzu.io and Digiseg crew up for cookie-fewer details

Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-absolutely free details to in-recreation advertisers, boosting the benefit of their electronic campaigns by enabling them to target and retarget the right gaming audiences.

The digital marketing and advertising room is dealing with some important challenges. Ad-blocking is on the rise and third-celebration cookies are about to turn out to be obsolete, building it infinitely more durable for advertisers to locate and access the suitable audiences. Digiseg is 1 of the only focusing on answers now well prepared for the cookie-considerably less era, gathering info at scale, absolutely free of particular info, devoid of tracking folks, and outdoors the scope of GDPR. It’s a ahead-wanting alternative that assists remove a big advertising and marketing sector agony place.

Anzu is an in-sport promoting platform and the very first-at any time programmatic system of its kind that supports all gaming platforms – mobile, Personal computer, and console. Anzu’s current partnership with advertising and marketing huge WPP introduces recognized marketing expectations, this kind of as advert viewability, brand name raise measurement, fraud detection, and person privacy safety, to the gaming place. Building cookie-much less audience concentrating on accessible to advertisers via its partnership with Digiseg is a great addition to Anzu’s highly developed offerings.

The collaboration concerning Anzu and Digiseg will give advertisers an edge, allowing them to continue to target their gaming audience and satisfy their business enterprise ambitions. Supplied the appreciable probable of the gaming market, brand name advertisers are ever more including in-video game promoting as element of their multifaceted tactics, producing specific audience focusing on necessary. Digiseg is in a position to segment in-video game visitors with the identical taxonomy and concentrating on ability as normal resources, identifying genuine purchaser requirements primarily based on household features.

“As a world information company excelling in the cookie-free house, our technologies will have a one of a kind likelihood to present agencies and advertisers with precise audience knowledge in Anzu’s gaming platform,” points out Bent Rønde Jacobsen, COO of Digiseg. “Digiseg gives audiences throughout lots of verticals and will provide the identical significant concentrating on electrical power that currently enables shoppers to get to potent campaign KPIs in a variety of DSPs. We are positive this partnership will produce a terrific advantage for Anzu and their customers and we glimpse ahead to serving them.”

Provides Itamar Benedy, CEO and Co-Founder of Anzu, “The worldwide gaming audience is wide, difficult to achieve with standard advertising and marketing media channels, and resentful of advertisements that interrupt their gameplay. Advertisers who want to focus on players need to have to be ready to understand this viewers with good precision in order to make educated conclusions. The addition of Digiseg’s ahead-hunting audience focusing on technology to Anzu’s very best-in-class platform makes it possible for us to keep on to set standards and give the industry what it demands.”

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