July 22, 2024

bushwickwashnyc

Discover The Difference

Inside Look: Email Excellence Awards Winners And Why They Won

Inside Look: Email Excellence Awards Winners And Why They Won

What makes a good email, great? A good email may get subscribers to click. But a great email creates a memorable subscriber experience—even after they close out of their inbox.

In September, we put out a call for your most prize-worthy campaigns as part of Litmus’ Email Excellence Awards—and there was no shortage of great emails. After two rounds of voting for the Litmus Choice categories, and internal and external judging rounds for the remaining categories, the winners were selected.

So what makes a winning email? Read on to learn what we looked for and why.

Best Email Design categories

Designing emails takes incredible talent. With the thousands of ways an email can render, accessibility requirements, and changing trends, an email designer has to tap into a vast skill set for success in the inbox.

The Best Email Design winners (Lev for B2C and Ally Financial for B2B) were selected after two rounds of voting. The first round was made up of a panel of Litmus judges; the second round sought votes from the Litmus email community.

Email example from Sonos, winner of Best Email Design B2C at the Email Excellence Awards
Litmus Choice: Best Email Design (B2C) winner Lev. See the email in Litmus Scope →
Email example from Ally Financial
Litmus Choice: Best Email Design (B2B) winner Ally Financial. See the email in Litmus Scope →

Lev and Ally Financial hit all their marks with designs demonstrating innovation and a great subscriber experience. But what specifically about these designs help them move into the final, winning round?

What makes a good email design, great?

At Litmus, we consider the following to be core components of great email design:

The winners delivered on every one of these elements, making them the choice email designs among our judges and the community.

Most Innovative Personalization categories

There’s no denying the power of personalization. According to Campaign Monitor, it’s proven to “drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualized content.”

Since email personalization is now a top priority for marketers, we introduced this new award category to highlight campaigns that took a fresh and original approach to personalization and displayed a great understanding of the customer.

What does award-winning innovative personalization require?

Zendesk and HH Global (for client Purina) took home the prize for Most Innovative Personalization. The level of thought and detail that went into each campaign was truly applause-worthy. But what made Zendesk and HH Global stand out from the crowd? Here’s what we looked for:

  • How personalization or dynamic content was used
  • Which elements were personalized—and why
  • How personalization was used to connect with subscribers on a unique level
  • How personalization helped achieve their goals
Email example from Zendesk
B2B Most Innovative Personalization: Zendesk. View the email on Litmus Scope →
Email example from Purina
B2C Most Innovative Personalization: HH Global (for client Purina). View the email in Litmus Scope →  

Best Onboarding Email Series category

First impressions matter—and are powerful. Compared to a standard email campaign, onboarding (or welcome) emails get four times the open rate and five times the click-through rate (CTR) according to WordStream—illustrating just how valuable subscribers find these programs.

Your onboarding (or welcome) emails set the tone for what subscribers can expect from your business. They are a critical part of the welcoming committee as your customers ramp up with your product or service. These touch points define the next steps of the journey: they ensure short-term satisfaction as customers onboard, and long-term success and loyalty as they become a part of your community.

What makes a great onboarding series?

This award went to the best onboarding series that made a great first impression and helped customers find value—fast. We looked for an onboarding series that:

  • Clearly emphasized how customers can get started and find value fast
  • Included clear CTAs and actionable next steps for customers
  • Highlighted the value proposition and overall benefit of their brand/business
  • Shared appreciation for new customers
  • Implemented regular testing, learning, and iterating

NCSOFT‘s onboarding series did just that. Over a series of five emails, NCSOFT (video game publisher and developer) guided players on what to do at different player level trigger points. This series resulted in increased logins by 46% and incremental sales by 48% in the first half of the year.

NCSOFT winning email example
Best Onboarding Email Series: NSCOFT. View email 1email 2email 3email 4, and email 5 in Litmus Scope.

Best Data-Informed Email Transformation category

As of August 2022, 12.1 billion emails were opened in 2022, with an average of 1.5 billion emails opened each month. With such a large volume of emails being opened, how can email marketers make more informed designs, ensure the best send times, and deliver personalization that breaks through the noise? It all boils down to data—and how you use it.

Data empowers email marketers to deliver a more sophisticated, personalized experience. By leaning on metrics to measure what worked (and didn’t), you can continually refine your strategy to improve your email program’s performance.

This category recognized emails that transformed over time to drive better results by applying testing, data, and learnings. We looked for email marketing campaigns that dove into the details, refined their approach, and executed an email transformation with measurable success.

The winning email came from InVision. What about this email worked—and made it a winning email? We looked at a few things:

  • Metrics measured to improve your email performance—and how they were determined 
  • The data-informed iterations made over time
  • Results from iterations
  • Learnings from the campaign to carry forward
InVision's winning email
Best Data-Informed Email Transformation winner: InVision. View email 1email 2email 3email 4email 5, and email 6 in Litmus Scope.

Congratulations to our winners!

There were so many great submissions (100+!) that came in, making it hard to narrow down from round to round. We were blown away and thank everyone who participated—including the voters on Litmus Weekly who helped us pick the winners of the Best Email Design categories.

We look forward to seeing what emails you submit next year.

pga77 pga77 slot suster123 kijangwin ladangtoto rajatogel slot-gopay kakek zeus scatter-hitam scatter-hitam kijangwin suster123 scatter-hitam slot taiwan slot-gopay hoki99 slot linkaja slot ovo nenektogel gasing777 tumi123 bento123 fendi188 gasing777 66kbet scatter-pink scatter-hijau ladangtoto ladangtoto gudangtoto rajatogel nusantara4d ladangtoto scatter-hitam slot-bsi scatter-hitam ladangtoto slot-bri pga77 slot-goceng slot-10k opaltogel scatter-hitam jp188 ladangtoto slot-linkaja slot-cimb slot-gopay slot77 sbankjago sbca slot-qris ladangtoto slot-dana idnslot slot-mandiri slot-maybank ladangtoto scatter-hitam ultra889 sumseltoto medantoto rajampo raja88jp indoslot88 asiatoto88 mpltoto wajik777 tumi123 kembangtoto alexistogel mawartoto rajatogel wajik777 madu303 mpo888 sikat88 gucitoto pga77 pga77 ladangtoto olx188 gacor88 ayah4d pga77 pga77 gemilang4d ladangtoto petir388 kembangtoto sikat88 ying77 slot212 texas88 slot138 rp888 rumah258 cuan88 slot-bonanza scatter-hitam slot-dana kakek-merah rajampo lampung4d alay4d jambitoto manadototo binjaitoto pajaktoto popotogel 888slot jacktoto kaskustoto keitogel laku77 wing4d bostoto laetoto afktoto rudaltoto ojktoto pga77 rajagacor olxslot rajatogel jacktoto bento4d kaskustoto pga77 preman69 mpo808 mpoxtra838 rajatogel rajagacor ladangtoto asiatoto tumi123 olx188 bro138 galaxy77 asiatogel88 gacor88 rajatogel slot77 padangtoto rasa4d sdtoto omtogel ltdtoto dentoto rupiahtoto gacor88 pgbet slot-thailand mawartoto rajatogel rajatogel rudaltoto mawartoto topjitu toto188 mom4d 888slot sdtoto angkasa168 hondatoto 888slot bro138 scatter-hitam slot-zeus kaskustoto rajatogel tumi123 mustang303 api5000 senja777 super33 dewanaga89 hokibet dewa234 sizi99 cuanwin77 liga2000 88mega popi99 bento123 macauslot 888slot hoki178 jackpot108 gadunslot gacor88 king999 rajampo big777 kedai69 rp888 rajapaito ladangtoto rajatogel gtr11 slot99bet alba88 stars77 mangga2bet klik88 rans288 fin4d ceriabet leoslot88 agen108 dewasurga88 dragon222 gacorbos88 medusa88 pga77 pga77 pga77 surgawin homebet88 bento4d pga77 pga77 jago777 sgpslot api88 m77casino m77slot rajatogel bento4d m77casino m77slot hoki178 rudaltoto wajik777 gacor88 rajampo ladangtoto pga77 juragan69 texas88 mahjong69 galaxy77 pga77 hebat303 pga77 pga77 ladangtoto asiatoto inatogel toto88 jacktoto robintogel ladangtoto pga77 888slot wajikslot olx188 olxslot inatogel pga77 gacor88 pga77 bento4d robintogel asiatoto dewatoto gacor88 888slot slot-zeus slot-dana pga77 pga77 zodiak69 licin4d pga77 888dewa asian303 888slot indosultan88 slot-zeus Slot-Mahjong 66kbet rumah258 ying77 betseru pga77 scatter-hitam jayagaming lido88 hoki178 batik77 medusa88 duniabet303 royaltoto indosultan88 wdbos 888slot 888dewa wajik777 royaltoto wdbos gacor88 raja328 planet77 dewi188 slot-zeus slot-dana dewihoki fendi188 hoki178 batik77 pga77 naga138 robintogel surga55 pga77 slot-maxwin rajampo pga77 lotte4d 888slot pga77 angkasa168 pga77 cermin4d bento4d pga77 toto88 operatoto gacor88 olx188 m77casino m77casino pga77 pga77 888slot api5000 pga77 pga77 m77casino pga77 juragan69 pga77 presidenslot bighoki alexabet88 g200m m77casino mentari138 hoki178 olympus88 mega55 pga77 pga77 royaltoto panen77 pga77 garuda4d pga77 royaltoto sultantoto pga77 aksara4d arwanatoto bobatoto pga77 gacor88 m77casino 888slot 66kbet sritoto m77casino iramatogel mantra88 ajaib88 pga77 dewaslot88 pisang123 pga77 pga77 gas138 olx188 muara777 gacor88 dewaslot99 royaltoto pusat4d bos5000 pga77 888slot scatter-hitam pga77 sdtoto wis77 pamanslot meme4d diana4d prada4d neko4d angsa4d sinar777 brio4d pga77 okgas21 scatter-hitam slot-bonanza 98toto kingdomtoto direkturtoto rupiahtoto pga77 pga77 wongtoto akartoto kompastoto sultantoto gacor88 sumbartoto planet4d ngamenjitu 888slot royaltoto pga77 dorahoki pga77 pga77 pos4d djarumtoto kenzototo jejuslot mega777 royaltoto nirwana88 pga77 888slot pga77 pga77 palu4d royaltoto rogtoto omtogel Slot-Mahjong pga77 slot-demo pga77 slot-maxwin slot-zeus shitam sthailand pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 royaltoto sultantoto pos4d api5000 888slot pga77 pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot gacor88 royaltoto pos4d 66kbet ying77 rajapaito pga77 pga77 gacor88 scatter-hitam pga77 scatter-hitam