Is Advertising Local Television Doing work In A Altering Media Ecosystem?

Tv stations have very long been adept at advertising their news and other programming, but are they as successful at advertising their makes? TVNewsCheck will gauge how helpful the business has been at brand setting up in Advertising and marketing Community Tv set, a webinar slated for Feb. 25 at 1 p.m. ET.

The webinar will address how effectively station teams are positioning their programming in a media ecosystem ever more crammed with specific channels and streaming products and services. Industry marketing leaders will share their recommendations for how Tv stations can greatly enhance their advertising to resonate most deeply with audiences.

“Branding a nearby Tv station in an ever more noisy media ecosystem is far more vital than at any time, in particular with the proliferation of streamed leisure and information sources vying for audiences’ notice,” said Kathy Haley, co-founder and publisher of TVNewsCheck. “We glance forward to a energetic dialogue about how local Television set marketing and advertising is evolving.”

Speakers:

Frank Cicha, EVP, Programming for Fox Tv Stations — Cicha is executive vice president of programming and has been with Fox Television Stations considering that 1997. In this role, he oversees all programming, software tests, and scheduling for the station team.  The tests technique has proven to be prosperous, yielding these applications as The Wendy Williams Present, TMZ Stay, The Genuine, Dish Nation and most a short while ago, Central Ave.

Cicha also spearheads the company’s D2 programming attempts and oversees programming for the MyNetwork Television set programming service. Before in his career, he served in several investigate/marketing roles at Twentieth Tv Domestic Distribution.  In advance of that, he held positions at Warner Bros. Domestic Distribution, Seltel Inc. and MTV.

Meredith Conte, VP client and advertisement gross sales internet marketing, Tegna — As VP of advertising for Tegna, Conte is accountable for escalating multiplatform audiences throughout 63 nearby broadcast stations in 51 marketplaces nationwide as a result of strategic advertising and innovative attempts. In her job, she recruits and counsels nearby advertising teams and oversees the Tegna Design and style Tank — the company’s in-property style company. She also spearheads campaigns for organization rollouts these types of as initial programming launches and digital solutions.

Prior to becoming a member of Tegna, Conte was director of internet marketing for TLC, aspect of Discovery Communications. She developed TLC’s promotional tactic behind demonstrates like Say Certainly to the Costume, All-American Muslim, Breaking Amish and dozens more. She generated a number of award-profitable campaigns which include the network’s Royal Wedding ceremony stunt in New York Metropolis, the launch of Sarah Palin’s Alaska, and TLC’s marriage campaigns, which made the community the No. 1 cable network for women 18-49 on Friday nights.

Formerly, Conte worked as affiliate director of internet marketing for Countrywide Geographic Channel and senior associate for model marketing with Burson-Marsteller. She has been regarded as Tegna’s Company Staffer of Calendar year and obtained a wide range of more honors which include Discovery’s Innovation Prize, a number of PromaxBDA Awards, CableFax’s Promoting Team of the 12 months and much more.

Therese Gamba, main promoting officer and SVP of obtained programming, NBCUniversal Owned Tv Stations —In this job, Gamba serves as an in-house advisor to NBCUniversal’s 42 NBC and Telemundo owned stations, regional information network NECN and all associated digital attributes on their person manufacturer approaches, as effectively as NBCLX, a Tv and streaming network built for Gen Z and millennial audiences.

In addition, Gamba oversees The Arthouse, the division’s award-profitable graphics device. She is also the division’s primary call for getting syndicated programming and helps in the selection, scheduling and promotion of new programming. In her role as chief advertising and marketing officer, Gamba signifies the division in the NBCUniversal Marketing Council, coordinating broader cross-company promotional campaigns and advertising attempts, which include the Olympics.

Gamba joined NBCUniversal in August 2011 as SVP of advertising and marketing for the NBC Owned Television Stations team, bringing 20 several years of television experience in broadcast, cable and syndication the place she held many senior promoting and brand creating roles.

Prior to NBCUniversal, Gamba labored as a advisor specializing in internet marketing and media methods for a extensive range of shoppers, which includes Warner Brothers Domestic Television Distribution.

She expended seven many years at the ABC Owned Tv Stations from 2002 to 2009, as VP of programming, promoting and advertising at KABC in Los Angeles and VP of programming and station marketing at KGO in San Francisco. At each stations, she was dependable for the over-all branding of the station as effectively as its electronic platforms. Additionally, Gamba’s responsibilities bundled paying for and scheduling acquired programming as perfectly as creating and manufacturing authentic articles.

Right before ABC, Gamba worked at Viacom for four years, as VP of advertising and marketing for TNN: The National Network (at this time identified as The Paramount Network) exactly where she was part of the crew that rebranded the channel from a regional to a countrywide community, and VP of advertising and marketing for Worldvision Enterprises, exactly where she led marketing of their syndicated programming, such as Judge Judy.

Beforehand, Gamba was the director of promoting and promotions for Columbia-TriStar Television Distribution for three many years, doing work on both equally business-to-organization and client marketing and advertising strategies for off-web and initially operate programming. She was also a marketing and advertising and advertising and marketing consultant for Frank N. Magid Associates, where she consulted for Television set stations throughout the state. An award-winning producer and resourceful director, Gamba commenced her vocation in area radio and television in her indigenous San Francisco.

Ken Werner, former president of Warner Brothers Domestic Tv, will average the webinar.

To sign up for the webinar as a participant, be sure to sign-up below.