June 1, 2023


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James Rooke Named President, Comcast Advertising

James Rooke, a cable-industry veteran, has been named president of Comcast Marketing, the advertisement-product sales arm of Comcast Corp. He will replace longtime chief Marcien Jenckes, who has taken a new role overseeing a new streaming joint venture for Comcast and Constitution Communications.

In his new function, Rooke will oversee functions of advertisement-profits and advertisement-tech firms of Effectv, FreeWheel and AudienceXpress. Rooke was earlier common manager of Comcast Promoting. He will proceed to report to Jenckes, who will have a running director role at the unit. Comcast has nonetheless to title a new typical supervisor of the organization.

Additional from Assortment

“I could not believe of a additional competent individual to guide Comcast Promoting in the course of just one of the most fascinating, transformative moments in television promoting,” reported Jenckes, in a prepared statement. “His function at both equally Effectv and FreeWheel give him a exclusive point of view from which to direct the firm, and I look ahead to functioning beside him to get Comcast Advertising and marketing to its up coming level of accomplishment.”

Comcast Promotion was for yrs primarily a vendor of area advert places for Comcast’s cable devices. In recent many years, on the other hand, the firm has focused extra seriously on technological innovation and new types so-termed “programmatic” advertising and marketing that is put applying buyer data, audience examination and algorithms.

In advance of overseeing Effectv, Rooke supervised FreeWheel’s company that provides Television programmers and distributors with marketing technologies to help with the monetization of their video clip written content. Throughout his tenure, he also helped structure, start and scale FreeWheel’s to start with video market, led the Advisory Expert services apply, a consulting business unit and served as the company’s main income officer. Earlier in his vocation, Rooke labored for Time Warner Cable — now component of Constitution Communications — as vice president, technique and execution. He was also a principal in the media and enjoyment practice at Capgemini, a consulting and technology firm. He began his occupation as an associate guide at EY in London. Rooke retains a Bachelor of Commerce from the University of Birmingham in the U.K

“I’ve experienced the privilege of performing throughout both the program and media business inside of Comcast Marketing and glimpse ahead to combining these activities in this new function,” said Rooke, in a organized assertion,


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