Juul reaches $22.5M settlement in Washington deceptive advertising lawsuit

Juul reaches $22.5M settlement in Washington deceptive advertising lawsuit
E-cigarette firm Juul attained a $22.5 million settlement in a lawsuit introduced by the condition of Washington that accused it of advertising and marketing its item to underage consumers. File Picture by Mylesclark96/Wikimedia Commons 

April 13 (UPI) — Washington Lawyer General Bob Ferguson requested Juul to fork out $22.5 million to settle a lawsuit accusing the e-cigarette company of marketing its solutions to underage buyers.

In addition to the payment, set to be dispersed in excess of four many years, the settlement needs Juul to halt its promotion that appeals to youth, halt most of its social media advertising, and put into practice stringent methods to validate the age of customers that buy Juul merchandise including a “strong magic formula shopper plan” and on-line obtain age verification.

“Juul place income in advance of individuals,” Ferguson mentioned. “The corporation fueled a staggering rise in vaping between teenagers. Juul’s carry out reversed a long time of development combating nicotine habit, and today’s buy compels Juul to surrender tens of thousands and thousands of dollars in income and cleanse up its act by applying a slate of corporate reforms that will preserve Juul products out of the hands of underage Washingtonians.”

Ferguson mentioned his place of work will use the cash from the settlement to build a new Health Equity unit.

In addition to altering its focusing on of youthful individuals, Juul will be demanded to make sure that its advertising and marketing accurately represents “the written content and consequences of the nicotine in its items.”

Beneath the secret shopper application, Juul will also be necessary to carry out no less than 25 top secret shopper checks at Washington Juul merchants each individual thirty day period for at least two decades, as nicely as at minimum just one examine-in every single of the state’s counties for every calendar year.

Juul must also ship a frequent report to the point out attorney general’s business detailing the success of the solution shopper application each individual 90 days.

A Juul spokesman instructed The Hill the settlement signifies “an additional stage in our ongoing effort to reset our organization and resolve issues from the past.”

“We support the Washington state lawyer general’s program to deploy resources to deal with underage use, these types of as long run checking and enforcement,” the spokesman claimed. “The terms of the settlement are constant with our latest company tactics and previous agreements to enable combat underage use whilst presenting adult people who smoke accessibility to our merchandise as they changeover away from combustible cigarettes.”