June 17, 2024


Discover The Difference

MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

MarketCast accelerates its advertising effectiveness investigate, testing, and measurement with the addition of Phoenix’s people and platforms

LOS ANGELES, March 24, 2022 /PRNewswire/ — MarketCast right now declared the acquisition of Phoenix Advertising and marketing International, a top study and analytics supplier that specializes in marketing measurement. With Phoenix, MarketCast is accelerating its marketing performance abilities, and attaining a powerful portfolio of research solutions that span the entire advertising lifecycle, from identifying what buyers believe about pre-introduced adverts to measuring how adverts influence consumer beliefs and behaviors.

The Phoenix Brand Effect platform (formerly Nielsen TV Brand Effect) is considered the standard for measuring ad performance, including the influence of ads on consumer affinity and consideration, and purchase intent and lift.

With Phoenix, MarketCast is accelerating its marketing effectiveness abilities.

As media use shifts, advertisers are challenged to supply the appropriate marketing and advertising messages and innovative to interact and transform audiences. Phoenix is acknowledged for its lightning-rapid ad testing and measurement insights. The company’s Phoenix Brand name Impact system (previously Nielsen Tv set Brand Result) is deemed the normal for measuring advert general performance, such as the affect of advertisements on customer affinity and consideration, and obtain intent and lift. These days, the company assessments and measures 1000’s of adverts every year, accumulating crucial feed-back about promoting storylines, imaginative aspects, and messaging from core audience segments.

“The acquisition of Phoenix supports MarketCast’s eyesight of creating the most tech and details-ahead study business on the world, in which major analysis is combined with large details to ascertain what supporters observe, invest in, and pay attention to most, and why they choose to check out, obtain, and listen,” claimed John Batter, CEO of MarketCast. “We see remarkable chance to convey these two corporations alongside one another, combining our distinctive media exploration and massive info abilities to innovate new ad efficiency alternatives.”

Blended, MarketCast now offers a lot more than 100 technologists and data researchers and 400 quantitative and qualitative researchers proficient in media and manufacturer advertising research and analytics. Phoenix will profit from MarketCast’s major info knowledge, which includes its Smart Tv and ad attribution measurement abilities, to deliver even far more price to advertising clients. Jointly, MarketCast will assist advertisers and media corporations uncover deeper viewers insights, with much more granularity, to improved recognize and predict marketing efficiency.

“We are extremely thrilled to be a part of MarketCast, a team that shares our prevalent values, passion, and vision for the potential of promoting investigate and technologies,” reported Allen R. DeCotiis, Ph.D., Founder and CEO of Phoenix. “With a effective portfolio of media and advertising research and a document of doing work with the major names in leisure, sports activities, and technology, MarketCast is the excellent home for Phoenix’s people today, platforms and purchasers, and we look forward to beginning this new chapter of progress and innovation alongside one another.”

MarketCast is constructing upon an by now sound basis in promoting success in media, entertainment, and sports activities, which these days includes a lot more than 3,000 Television set and electronic ads analyzed on a yearly basis with thousands and thousands of admirers. The addition of Phoenix will help MarketCast develop its measurement past media and entertainment to assistance large brand advertisers, such as foremost telecommunications businesses, automakers, money products and services, and CPG manufacturers. It also introduces Phoenix’s clients to MarketCast’s quantitative and qualitative investigation, which is trusted by top media and technological know-how companies.

The Phoenix group, which incorporates researchers, info analysts, product or service leaders, and engineers, will sign up for a escalating MarketCast group, which characteristics leaders from Nielsen, Gracenote, Omnicom, Comscore, Materials+, Kantar, Netflix, and Dreamworks. Earlier this calendar year, MarketCast acquired real-time amusement investigation platform, Invoke, and, in late 2020, obtained and integrated knowledge science leader, Deductive.

About MarketCast
MarketCast research, analytics and data science fuels fandom for top studios, entertainment platforms, sports, and way of living models. Our unique mix of exploration analytics is merged with massive facts science to supply shoppers highly effective insights to inform their biggest business choices. Today, MarketCast counts some of the major names in enjoyment as purchasers, which include leading Hollywood studios, streaming services, online video game titles publishers, life-style manufacturers and athletics leagues and teams.

Push Contacts
Graham McKenna
[email protected]


Cision Perspective initial written content to download multimedia:https://www.prnewswire.com/information-releases/marketcast-acquires-phoenix-marketing-intercontinental-to-extend-its-media-and-promotion-analytics-301510251.html

Source MarketCast