May 28, 2024


Discover The Difference

Marni Wandner, VP Advertising and marketing Biz Dev At The Syndicate [A2IM Featured Exec]

In this version of A2IM’s Highlighted Government, we hear from Marni Wandner, the Vice President of Marketing and Business enterprise Advancement at the independent leisure internet marketing company The Syndicate.

Guest write-up from A2IM as part of their ongoing Executive of the Week sequence.

As the VP of Marketing and Enterprise Enhancement at advertising and marketing and promotions agency The Syndicate, Marni oversees the department’s campaigns involving social media, digital activations, strategic partnerships, influencer internet marketing, advertising and marketing and much more. The Syn’s advertising and marketing, radio and publicity shopper roster contains Guns N’ Roses, Lewis Black, LP, Joe’s Pub, Nation of Language, Y La Bamba, Parquet Courts and lots of, many far more.

Prior to her present posture, Marni was the president of digital agency Sneak Attack Media, which she established in 2006. In 2018, The Syndicate acquired Sneak Assault, bringing digital marketing and social media knowledge to the forefront of the company’s advertising and marketing efforts.

Her career started in artist management where by she slice her enamel working with artists like Tracy Bonham, The Hearth Theft (members of Sunny Day Authentic Estate), Morningwood and Additional Would seem Permanently. She then transitioned into a merchandise manager purpose at Greenwich Audio Group where by she ran advertising and marketing and publicity for rock and digital artists like Dieselboy, Sasha & John Digweed and 32 Leaves.

Often drawing on her track record in administration and label advertising and marketing, Marni strives to obstacle conventions and design and style revolutionary strategies for clients across the music, amusement and lifestyle sectors, incorporating new equipment and systems anywhere doable. In 2013, she established the Speakeasy: Songs + Tech Mixer, a networking celebration that she hosted in NY as properly as in Austin, TX all through SXSW.

Marni has spoken about electronic advertising and marketing at SXSW, A2IM Indie Week, CMJ, Eurosonic, by:Larm, New music & Media Finland, The Fantastic Escape, Social Media Week, the San Diego Music Matter, Halifax Pop Explosion, Mondo.NYC Music Pageant and Tech Summit, PASSPORT Music Export Summit, New York College and Hunter College or university and at seminars for Export Songs Sweden and Women of all ages in Tunes.

In addition to doing the job with customers on their digital procedures, Marni is also a certified holistic well being mentor, and the co-founder Equilibrium, an initiative that focuses on bringing wellness resources to the music market. This past 12 months, Equilibrium established Used Wellness for the Tunes Field, a digital workshop co-hosted with Swedish distributor Record Union.

Get in touch at [email protected].

A2IM’s Showcased Government highlights executives producing moves and supporting the progress of the independent local community. Do you or a person you know fit the invoice? Post an government in this article.

About A2IM:
A2IM is a 501(c)(6) not-for-income trade firm headquartered in New York Town that exists to assist and improve the impartial recorded music sector. Membership currently contains a wide coalition of extra than 700 Independently-owned American songs labels. A2IM represents these independently owned compact and medium-sized enterprises’ (SMEs) passions in the market, in the media, on Capitol Hill, and as portion of the world wide tunes neighborhood. In undertaking so, it supports a crucial phase of America’s resourceful class that represents America’s diverse musical cultural heritage. Billboard Magazine discovered the Impartial tunes label sector as 37.32 p.c of the tunes industry’s U.S. recorded new music gross sales sector in 2016 centered on copyright ownership, building Unbiased labels collectively the greatest new music field sector.

Discover much more about A2IM. To be part of, get hold of us at [email protected].