Matching advertising and marketing cash readily available to aid Aiken County firms | Community News

Area companies could be qualified to receive matching advertising and marketing resources all through this uncertain time.

The Evening Put up Newspaper Group, proprietor of the Aiken Common, the North Augusta Star, the Write-up and Courier and much more than 7 other media models throughout South Carolina, is relaunching a $1 million matching marketing and advertising funds system for suitable corporations in South Carolina.

Drawing on the results of the 2020 plan, local enterprises can implement for the matching cash at www.aikenstandard.com/1million. Last summertime, this program supported 146 enterprises and matched $319,000 in advertising and marketing worth. 

Applicants will be notified of their standing inside of three times of application. At that time, Aiken Normal staff will function with the regional receiver to establish a system to most effective use the awarded promoting cash in just one or all of the Evening Post’s newspapers or news web-sites.

Money will be matched from $500 up to $10,000 for every applicant. Cash will be matched dollar for greenback with paid investments. For example, if a company requests a $500 match, the company would buy $500 in advertising and the Night Submit would incorporate $500 of no cost room or on the net ad impressions.

Applications ought to be submitted by Feb. 12, 2021, and awarded promoting cash should be employed by April 30, 2021. Matching advertisement house does not apply toward present deal commitments and does not have funds value.

“For 153 years, the Aiken Standard has been an anchor in this local community and its recognized source for community news and data,” claimed Aiken Standard Publisher Rhonda Overbey. “Like our viewers, we are trustworthy. I imagine these matching cash will offer neighborhood corporations an straightforward path to communicate with their buyers in the course of this hard period of time. Aiken Normal visitors are neighborhood, responsive and dedicated to supporting businesses in the CSRA. Subscribers want to hear straight from community organizations.”

P.J. Browning, the president of the Evening Post’s newspaper division mentioned, “Research shows that a reliable internet marketing and advertising and marketing technique during financial disruptions like COVID-19 permits organizations to not only endure, but prosper. As your group plans for the coming months, we invite you to implement for our promoting matching grants to increase your promoting arrive at as wide as doable.”

The $1 million matching money plan gives all recipients with the possibility of advertising and marketing locally in the Aiken Typical and the North Augusta Star or increasing their marketing into other markets, like Columbia and Charleston.