Michelle Draper, CMO at Silicon Valley Financial institution

January 19, 2021 By John E Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Main Advertising Officer at Silicon Valley Lender.

Silicon Valley Financial institution

Ignite Visibility applauds the SVB crew for featuring a new funds system that will finance pre-enterprise funded startups.

SVB partnered with Clearbanc, the world’s premier e-commerce funding platform, to supply far more than $50 million in cash to e-commerce clients and SVB’s Startup Banking program.

As a consequence of that partnership, suitable providers now have obtain to Clearbanc’s earnings developments. They can use that money for progress, ad spend, or stock.

The provide includes discounted service fees. It also will come with a complementary valuation session.

Furthermore, organizations will also have obtain to SVB Edge. That software features all the things a growing enterprise wants to get up and running, together with a checking account, a organization debit card, and on the net banking.

“Clearbanc is a marketplace chief in offering growth and advertising funding for early-phase D2C manufacturers,” states Ashraf Hebela, Head of Startup Banking at Silicon Valley Financial institution. “By partnering, our joint US purchasers can speed up their progress with financing from Clearbanc and banking solutions and products and services from SVB. As corporations keep on to scale, there is a seamless transition from Clearbanc money to SVB credit card debt.”

That type of function is absolutely nothing new for SVB. The company has assisted progressive providers in significant-tech for far more than 3 decades.

Michelle Draper

Michelle Draper describes herself as a “high energy promoting govt with around 20 decades of experience developing and top teams to outline and deliver differentiated manufacturer activities.”

She’s been with SVB for a lot more than 7 several years. She’s liable for the approach and execution of the company’s international advertising initiatives.

It is a major accountability. With far more than $23 billion in belongings and 34 places all over the world, SVB is presently a trustworthy manufacturer. Draper has aided reinforce that standing by focusing on technique alignment and consumer insights. Noteworthy, the company launched its “Make Next Transpire Now” marketing campaign below her route.

But Silicon Valley Bank isn’t Draper’s original practical experience in the finance sector. She expended 19 several years at Charles Schwab.

As Senior Vice President of Institutional Products and services Marketing and advertising with Schwab, Draper managed the marketing and advertising approach, organizing, and execution of the division that serves unbiased expenditure advisors, retirement program sponsors and participants, and other institutional consumers.

She oversaw a workforce of a lot more than 50 internet marketing specialists and managed a multi-million greenback advertising and marketing spending budget that integrated promotion, digital promoting, social media, functions advertising and marketing, and client communications.

Just about every of the company units Draper worked with focuses on a certain shopper want:

• Advisor Providers – Provides buying and selling, technological know-how, custody, and other products and services to aid unbiased expenditure advisors.
• Retirement Program Solutions – Manages retirement strategies for businesses and more than 1.5 million individuals.
• Corporate Brokerage Companies – Handles stock approach expert services, mutual fund clearing, and financial commitment-only sales to employers.
• Retirement Business Services – Serves retirement advisors and manages the Business Rely on division of Schwab.

Prior to that purpose, Michelle Draper served as VP of Advisor Companies Advertising Packages at Schwab for about eight yrs.

All through that time, she led a workforce of 15 industry experts and managed a multi-million greenback advertising price range in an work to develop acquisition and retention courses for the company’s registered expense advisor (RIA) enterprise.

And prior to that role, she served as a Director of Financial commitment Services Phase Marketing for 7 yrs.

Which is when Draper dealt with section enterprise planning and integrated advertising and marketing packages. She also set the strategic course for cross-practical marketing communications.

Draper, CMO at Silicon Valley Lender, also managed industry training and internal communications.

Wrapping It Up

Silicon Valley Lender offers the capital that provides us the Web as we know it today. It is the lender for Massive Tech.

And with Michelle Draper managing marketing and advertising for the financial institution, the upcoming looks even larger.