Midland approves COVID-19 marketing campaign

Campaign to distribute awareness on COVID-19 tests, vaccine availability

By Mitchell Kukulka, Midland Day-to-day News

Printed

3:31 pm EST, Tuesday, February 2, 2021

Midland County’s wellbeing section aims to workforce up with the Hearst Company to start targeted informational campaigns connected to the COVID-19 pandemic.

Throughout a normal meeting on Tuesday, the Midland County Board of Commissioners permitted an settlement involving the Midland County Overall health Department and Hearst Media Providers for an advertising and marketing marketing campaign to distribute consciousness about the availability of COVID-19 testing and vaccinations.

“It all revolves all over a pretty structured and intentional campaign for COVID-19 awareness and vaccine awareness,” claimed Bridgette Gransden, Midland County administrator/controller. “This is encouraging us complement and even broaden the achieve that we have.”

The marketing campaign will be grant-funded by way of the CARES Act, with the agreement allowing for up to $34,500 to fund promoting.

Hearst Media Companies, a internet marketing expert agency, is aspect of the Hearst Company, which owns the Midland Day-to-day Information.

The marketing marketing campaign is established to incorporate informational posts throughout Hearst’s local media retailers, which include the Midland Day by day Information site, social media web pages and print newspaper.

Commissioners also accredited an extension of the 2020 Michigan Veterans Affair Agency grant, which will allow the Midland County Veteran’s Assistance Place of work to spend the grant’s remaining $42,042.

The board also permitted an running grant agreement with the Michigan Division of Transportation, which will provide funding for Midland County Link in the total of $499,452.

At the ask for of Chris Cantrell, the board permitted the reappointments of Jeremy Rosenbrock, Tim Lapham and Roger Mahoney to the Midland County Peer Evaluate Committee.