April 16, 2024


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OOFOS Named Official Restoration Footwear Sponsor for 2021 NWHL Season + Extra News

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See all the season’s major internet marketing moves, from advert campaigns and digital initiatives to big ambassador partnerships. Got some news to share? Ship it to world wide [email protected].

Jan. 21, 2021: Ease and comfort shoe brand OOFOS and the Countrywide Women’s Hockey League have entered into a strategic partnership. As portion of the go, OOFOS was named the official restoration footwear sponsor for the NWHL’s 2021 year, which takes area from Jan. 23 to Feb. 5 at the Herb Brooks Arena in Lake Placid, N.Y. For the next few months, the business will outfit athletes and staff members users with co-branded OOFOS SportFlex slides and OOmg boots off the ice rink. OOFOS was released to the NWHL by entire world-renowned strength and conditioning coach Mike Boyle, who claimed in a statement, “I consider to get all my athletes in OOFOS to assist their recovery — and our athletes like them. All you need to have to do to have an understanding of is place a pair on.”

Jan. 13, 2021: Jimmy Choo is celebrating the town of really like. The style household unveiled its spring 2021 campaign, which is a modern ode to springtime in Paris. The advert, which was shot by Tim Elkaim, stars French design and artist Sharon Alexie strolling as a result of the European metropolis in a quantity of tender, however bold looks from the brand, together with a satin slip gown and a pair of pink heeled mules. “Energy, motion and self-confidence with an uplifting spirit! This is what Spring signifies to me and Sharon perfectly encapsulates all these vivid qualities, which are the core of who the Jimmy Choo woman is,” Sandra Choi, creative director, stated.

Jan. 13, 2021: Coach has released “Coach It Forward,” a international promotion campaign for the brand’s spring 2021 assortment. The ad, which stars Jennifer Lopez, Michael B. Jordan and much more, will spotlight the energy of positivity, collective action and the worth of cherishing the men and women in our life who assistance go our worlds forward. By the campaign, Coach is encouraging clients to share messages of gratitude for a person they really like, which will produce a ripple outcome of optimism.

Huge Marketing and advertising Moves and Strategies Final Thirty day period

Dec. 17, 2020: Philanthropist and Shoe designer Lisa F Pliner has released a new one particular-hour podcast titled, “Over 40 & Loving It.” The collection will emphasize personal areas of Pliner’s globe and rejoice life for girls and guys following they flip 40. “Over 40 is a time when we are sure of who we are, are positive of what we want and in many methods are at last capable to stay as our legitimate selves,” Pliner explained. A new episode debuts each individual Tuesday at 3 p.m. PT. and can be viewed on United Broadcasting Network’s site and Apple Podcasts.

Dec. 9, 2020: Following the achievement of its men’s vegan EVO Collection, the celeb-accredited Italian footwear brand P448 is adding a line of substitute leather shoes for girls. The 5 new vegan designs built out of bio-vegan leather that has a 44% reduction in electrical power consumption. Just about every pair also options publish-consumer recycled materials throughout. The new vegan variations are accessible on the web now retailing for $275-$325 via Us.p448.com.

In addition, P448 also unveiled its spring ’21 collection, which is inspired by the “new normal” of lifestyle throughout the worldwide coronavirus pandemic. The manufacturer tapped photographer Allistair Matthews to capture the Italian footwear brand’s 10 new pairs of elegant spring ’21 shoes snug adequate to don indoors whilst most proceed to adhere to social distancing precautions to sluggish the unfold.