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NEW YORK, July 29, 2022 /PRNewswire/ — Paramount Global (NASDAQ: PARA, PARAA) currently declared that Pamela Kaufman, President of World wide Consumer Goods and Ordeals for Paramount, has been appointed President and CEO of Intercontinental Marketplaces, World Buyer Merchandise & Experiences, efficient right away. This recently established posture studies to Bob Bakish, President and CEO of Paramount, and displays Paramount’s ongoing technique of globalizing its functions. Raffaele Annecchino has resolved to leave the company in his role as President and CEO of Paramount Worldwide Networks, Studios and Streaming.
In her expanded job, Kaufman will be accountable for driving the ongoing expansion of Paramount’s worldwide enterprise and ensuring the power of the company’s intercontinental functions throughout six continents, such as broadcast and cable networks, streaming and studios, and the Firm’s commercial abilities. She will function intently with Paramount’s international leadership workforce, as effectively as the world wide articles and streaming business to do so, like assisting to tutorial the continued global rollout of Paramount+ and Pluto Television. Kaufman will manage her present duties overseeing the world-wide multi-billion-dollar purchaser goods and activities group.
“Pam has been the strategic force guiding developing and increasing some of the most iconic world-wide franchises and homes in entertainment,” said Bakish. “She is a confirmed and trustworthy, visionary leader who has reworked our shopper items business by driving innovation and operating as a international small business. Pam is uniquely capable to direct our international organization as we extend and diversify our globally footprint and accelerate Paramount’s transformation to working with a truly world strategy.”
Bakish included, “I want to extend my many thanks to Raffaele Annecchino for the crucial position he has performed in building Paramount’s global organization and increasing our world footprint. I am grateful for the commitment he has proven during his 25 decades at Paramount and would like him effectively in the long run.”
“I am honored to acquire on this job at these a pivotal time for Paramount’s intercontinental business enterprise,” mentioned Kaufman. “I know firsthand the international toughness of our brand portfolio, and I seem forward to doing the job with Bob and the unbelievable Global team as we carry on pursuing our world wide expansion strategy, investing in vital partnerships, furthering our push into cell and digital platforms in new marketplaces, and operating as a person workforce globally.”
In November 2021, Kaufman assumed the role of President of Global Buyer Solutions and Activities for Paramount, overseeing globally merchandise and organization improvement, advertising, franchise preparing, creative system, retail income and client insights for all brand names in the portfolio. In fewer than a 12 months, Kaufman has led the transformation of the purchaser products and solutions business enterprise, unifying the group by positioning the comprehensive electric power of the Paramount ecosystem powering its most useful IP. Her motivation to transformation, innovation and model making has led to some of the most groundbreaking partnerships in the firm’s historical past, such as reducing-edge co-branded collaborations with the biggest names in social media. Kaufman was also responsible for Viacom’s first direct-to-buyer e-commerce site in 2019 – The SpongeBob Store – and has given that led the growth to added on the web direct-to-customer organization for merchandise tied to different top CBS and Showtime programming, which includes identical standalone initiatives for brands these types of as Star Trek, South Park and MTV.
Prior to currently being named the President of World Consumer Merchandise and Activities, Kaufman served as President of Customer Merchandise & Main Promoting Officer for Nickelodeon in which she was accountable for creating some of Nickelodeon’s most unforgettable franchises ranging from PAW Patrol to SpongeBob SquarePants, shepherding them by way of crucial tentpole campaigns and milestone celebrations.
Right before joining Nickelodeon in 1997, Kaufman held positions at Turner Worldwide, Equity Advertising and marketing and Gray Advertising. She gained her Bachelor of Arts in General public Communication from The American University in Washington D.C. and was awarded an Honorary Health practitioner of Humane Letters from The American College in 2019. A fully commited advocate for gender equality and variety and inclusion, Kaufman serves on the board of the Rock and Roll Hall of Fame Foundation, as properly as Bottomless Closet, a nonprofit that prepares females for office accomplishment, and the Speed Women’s Justice Middle.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a foremost international media and entertainment company that generates premium information and activities for audiences globally. Driven by legendary studios, networks and streaming expert services, Paramount’s portfolio of shopper manufacturers includes CBS, Showtime Networks, Paramount Shots, Nickelodeon, MTV, Comedy Central, Bet, Paramount+, Pluto Television and Simon & Schuster, among the others. Paramount delivers the most significant share of the U.S. television audience and offers one of the industry’s most essential and considerable libraries of Tv set and film titles. In addition to giving impressive streaming providers and digital movie products, the company gives strong abilities in output, distribution, and advertising methods.
For a lot more data about Paramount, be sure to take a look at www.paramount.com and observe @ParamountCo on social platforms.
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