Paramount Global Names Pamela Kaufman as CEO of International Markets
Paramount Worldwide has appointed a new leader for its global small business, naming Pamela Kaufman as its president and CEO of international marketplaces, international shopper goods and ordeals.
The freshly made position experiences into Bob Bakish, president and CEO of Paramount. Kaufman — a Nickelodeon veteran who took on the world-wide buyer merchandise enterprise for the kids’ manufacturer in 2018 — effectively replaces Raffaele Annecchino, who, according to the studio, has “decided to leave the company” in his role as president and CEO of Paramount Intercontinental Networks, Studios and Streaming.
Annecchino was abruptly set on depart previous month, regardless of having a great rapport with Bakish. No further particulars about his departure have been built readily available at the time.
In her expanded function, Kaufman will be responsible for driving the progress of Paramount’s worldwide small business throughout 6 continents, including broadcast and cable networks, streaming and studios. Even though Annecchino was based mostly in Madrid, Spain, Kaufman will continue to be in New York — a great deal like Bakish was when he was managing worldwide — and journey commonly to the studio’s offices all over the entire world.
She will function carefully with Paramount’s global leadership workforce, as very well as the world-wide written content and streaming corporation. Kaufman will help shepherd the ongoing worldwide rollout of Paramount+ and Pluto Tv set. The previous SVOD a short while ago introduced in the U.K., a vital market for the brand name, with a splashy London occasion.
Together with these obligations, Kaufman will keep her recent tasks overseeing the studio’s purchaser goods and encounters corporation.
Kaufman became president of world customer merchandise and activities for Paramount in Nov. 2021 — a role in which she oversaw worldwide product and organization progress, marketing and advertising, franchise arranging, resourceful system, retail profits and customer insights for all models in the portfolio.
The executive was responsible for Viacom’s 1st immediate-to-customer e-commerce web page in 2019 — The SpongeBob Shop — and has since led the expansion to additional on the web direct-to-shopper enterprises for goods tied to CBS and Showtime demonstrates, this kind of as “Star Trek,” “South Park” and MTV.
Prior to this, Kaufman served as president of buyer goods and chief advertising and marketing officer for Nickelodeon, where she was responsible for setting up some of the brand’s greatest franchises, ranging from “PAW Patrol” to “SpongeBob SquarePants.”
In advance of joining Nickelodeon in 1997, Kaufman held positions at Turner Global, Fairness Internet marketing and Gray Advertising and marketing.
Bakish claimed: “Pam has been the strategic drive behind rising and growing some of the most iconic worldwide franchises and houses in leisure. She is a tested and trustworthy, visionary chief who has remodeled our buyer goods business by driving innovation and running as a global business enterprise. Pam is uniquely certified to direct our international enterprise as we develop and diversify our throughout the world footprint and accelerate Paramount’s transformation to working with a actually world-wide tactic.”
Bakish included: “I want to lengthen my many thanks to Raffaele Annecchino for the significant purpose he has performed in setting up Paramount’s international business and increasing our world footprint. I am grateful for the perseverance he has proven in the course of his 25 yrs at Paramount and desire him nicely in the foreseeable future.”
Kaufman said: “I am honored to get on this job at this sort of a pivotal time for Paramount’s international business enterprise. I know firsthand the world wide strength of our model portfolio, and I appear ahead to doing work with Bob and the outstanding Intercontinental staff as we keep on pursuing our world-wide growth technique, investing in key partnerships, furthering our push into cellular and digital platforms in new markets, and operating as one particular staff globally.”
