Paramount Global Promotes Pam Kaufman To International Markets Boss, Replacing Raffaele Annecchino
Paramount World wide has unveiled Pamela Kaufman as an efficient replacement for Raffaelle Annecchino, overseeing global.
Kaufman will take up one of the most significant roles within the U.S. studio in the newly-developed posture of President and CEO of Intercontinental Markets, World-wide Buyer Goods & Activities.
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She will be dependable for driving the continued expansion of Paramount’s worldwide small business and guaranteeing the energy of the company’s global operations throughout six continents, which include broadcast and cable networks, streaming and studios, and industrial.
The purpose is an expanded 1 for Kaufman, who turned Paramount (then ViacomCBS) World-wide Shopper Products and solutions and Ordeals in late 2021, overseeing a vary of places together with globally merchandise, small business progress and internet marketing. She applied to work for Nickelodeon, also overseeing products and solutions.
She will report into CEO Bob Bakish, who stated: “Pam has been the strategic power behind expanding and growing some of the most legendary global franchises and houses in amusement. She is a established and trustworthy, visionary chief who has reworked our consumer products and solutions business.”
Kaufman reported the advertising will come “at a pivotal time for Paramount’s global company.”
“I know firsthand the global energy of our manufacturer portfolio, and I search ahead to working with Bob and the remarkable Global team as we continue pursuing our world wide expansion approach,” she extra.
She efficiently replaces Annecchino, who was put “on leave” by Bakish numerous months in the past. No even further information of that predicament were supplied at the time.
Paramount World is investing extra than $1B on written content exterior of the U.S. for Paramount+ and has previously ordered significant spending budget projects this kind of as Kenneth Branagh’s A Gentleman in Moscow. A swanky start event took place in London quite a few months ago.
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