Revealed! The Scientific Reason Wristwatches Are Always Set To 10:10 In Adverts

Have you ever wondered why just about every wristwatch advertisement you see has the timepiece established to 10:10? Nicely, right here at B&T we’d never thought of it for a single 2nd both till we undertook some investigative study (a rapid Google research) and revealed it is, in fact, genuine!

And have you ever puzzled why 10:10 has turn out to be the norm for brands, their companies and studio photographers alike?

Properly, the obvious motive is by location the hands at that correct point superior exhibits the watch’s branding on the timepiece’s encounter.

Nevertheless, according to new exploration in the journal Frontiers In Psychology, there is a psychological purpose for it far too and it’s evidently guaranteed to provide more watches.

According to the research, a observe set at 10:10 resembles a human smile and that would make men and women a lot more inclined to want to obtain the enjoy featured.

Scientists thought that a observe that showed 10:10 would be much more desirable visually than 1 set to a “neutral” time like 11:30. They also needed to see if a time that resembled a “sad face” at 8:20 would have the reverse effect.

Researchers also famous that the tendency to use 10:10 was not the norm until the 1950s. Prior to that, watches were almost always established to a time of 8:20, which had the aesthetic advantage of staying symmetrical while at the exact same time not hiding a symbol.

“Watches set at 10:10 confirmed a considerable favourable effect on the emotion of the observer and the intention to acquire. However, watches established at 8:20 did not exhibit any influence on the emotion or the intention to buy,” the researchers observed.

“Moreover, watches established at 10:10 induced in women drastically much better rankings of enjoyment than in guys. The data of the second experiment demonstrate that contributors persistently perceive high resemblance involving watches established at 10:10 and a smiling confront as properly as higher resemblance involving watches set at 8:20 and a unhappy encounter.”

The researchers additional that the “study proves for the very first time that there is empirical evidence for the idea that employing watches with a time environment that resembles a smiling experience, like the ubiquitous 10:10, can positively have an affect on the psychological response of the consumer even if the viewer is not informed of the truth that showing that time induces a beneficial impact.”

Here’s some famed enjoy adverts to demonstrate the position: