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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for just about a yr. The sharp tumble in the avenue site visitors has been affecting core procuring districts everywhere. In addition, less than the “Anti-epidemic Fund”, the Innovation and Know-how Commission (ITC) introduced the ” Distance Business enterprise (D-Biz) Programme subsidy. Increasing quantity of huge and medium-sized enterprises have turned to the on the web marketplace, placing up internet websites and opening online retailers, in an effort to open up on the web revenue channels to get better some of their organizations in the course of the epidemic.

 

As quite a few providers are not familiar with web page technology, web-site optimization and Search engine marketing advertising are frequently dismissed. In fact, Search engine optimization is a single of the optimum ROI of quite a few on the web promoting channels and it is worthy of a extensive-time period financial commitment.

 

HKGSEO has executed Search engine optimisation for much more than 500 enterprises, with the Web optimization system bringing significant visitors and sales to the providers. Leveraging on their many years of expertise, they now offer free of charge web page assessment (truly worth HK$2,000) for all articles sorts. Below are some site evaluation projects HKGSEO has engaged in:

 

CMS Web Content Administration Method

 

We recommend making use of the most preferred CMS in the market place to build a web site. Effectively-regarded CMS these types of as WordPress, Wix, Shopline, and Shopify will make it a lot easier to deal with world wide web content material and make the internet site simpler to crawl and index by search engines.

 

HKGSEO for this reason cautions in opposition to website design and style corporations that use their own CMS. Commonly talking, these sites are not Search engine marketing welcoming. For case in point, they might have undesirable attributes these kinds of as replicate web site titles, dynamic URLs, or group webpages that are not able to update new written content, and so on. These attributes are disadvantageous to utilizing Website positioning programs, which finally prospects to the redesigning of the whole web-site, ensuing in a significantly increased value.

 

SSL Site Safety Certification

 

If your internet site does not have an SSL certificate (HTTPS) put in, it will be marked as an insecure site by the browser, which will adversely affect the credibility and conversion charge. SSL should really be installed instantly to defend client information and facts, specifically for e-commerce internet websites. There are some cost-free SSLs offered on the market place, this kind of as Let’s Encrypt, with paid out top quality certificates advice by on the web outlets.

 

Mobile Edition of The Web site

 

The most recent particular computer and World wide web penetration survey posted by the Census and Studies Section demonstrates that extra than 5.97 million folks in Hong Kong have mobile telephones, and 99.7% of the end users accessibility the Online on smartphones, greater than all those related to computer systems or other equipment. Moreover, Google has launched the Mobile-1st Indexing cell edition of information precedence indexing. If your web site does not have a cell edition, the rating will be inadequate and a good deal of website traffic will be missing.

 

Web-site Loading Velocity

 

In accordance to investigation, much more than 68% of viewers will depart a site when it normally takes a lot more than 3 seconds to open up. The main explanation for the gradual loading is the use of shared hosting or non-neighborhood web hosting. Switching to local internet hosting, SSD or CDN can proficiently improve the loading velocity.

 

Internet site Articles

 

Is the internet site content of high high-quality? Does it solution the concerns of opportunity customers? To construct up the content material, some corporate web sites have piled up keywords and phrases, and some have posted web site article content consistently. Nevertheless the written content of the articles or blog posts is at times plagiarized from news media. Plagiarism can make lookup engines identify the general internet site top quality as small, which will in switch affect the ranking.

 

Websites and on-line shops are platforms that advertise companies. An optimized internet site will reward two times the outcomes with half the energy of both equally online and offline advertising strategies merged.

 

Make sure you log onto www.hkgseo.com, fill in the site, e mail and contact range, and our community advertising gurus will reply within just one operating day and arrange a free of charge Web optimization investigation and consultation.

 

About HKGSEO

HKGSEO focuses on web-site Web optimization expert services. It is launched and operated by previous Google employees. The enterprise is dependent in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is fully commited to supplying inexpensive, a single-prevent electronic marketing and advertising answers for little and medium-sized enterprises. Electronic internet marketing solutions consist of: Website positioning, SEM, social media promotion and world wide web design and style, and so on.

 

Web site (Chinese):www.hkgseo.com

Site (English):www.hkgdigital.com

Email:[email protected]