June 3, 2023


Discover The Difference

Searching for nominations for top executives in influencer promoting

  • Insider is launching an inaugural list of the top executives in influencer advertising and marketing.
  • We want to hear from you on which influencer marketing execs are correctly building partnerships with influencers on YouTube, Instagram, and TikTok, and are setting up the most imaginative strategies. 
  • Be sure to submit your strategies by January 19 and e-mail [email protected] with any issues. 
  • Subscribe to our influencer newsletter: Insider Influencers.

Compared with in classic advertising, in influencer marketing and advertising the electronic creator will normally get the wheel when driving a marketing campaign.

For occasion, when mega influencers like David Dobrik or MrBeast get the job done with a brand on a paid marketing campaign, they’re going to normally use some of that revenue to fund a wild movie idea.

Dobrik has utilized some funds from manufacturer sponsorships to surprise his buddies with a new motor vehicle or to spend off their university student financial loans

He is labored with manufacturers like the ticket-marketing support SeatGeek, the coupon corporation Honey, and the online video game firm Electronic Arts.

Ian Borthwick, SeatGeek’s director of influencer marketing and advertising, told Insider in 2019 that Dobrik was the “inventive genius” at the rear of every single sponsorship, adding that the way he introduces and references the model in the sponsored articles is what makes the marriage effective.

“I feel a whole lot of brand names make the miscalculation of sending in excess of these incredibly sophisticated and restrictive inventive briefs,” Borthwick explained. “In the end, all those produce undesirable influencer advertising. It truly is important to choose the backseat and allow the influencer do what they do ideal.” 

Examine extra: How YouTube star David Dobrik and SeatGeek made a person of the most successful influencer internet marketing partnerships

But it can occasionally be challenging for makes to navigate the earth of influencer advertising. We are looking for nominations of the top executives helping brand names prosper in this terrain.

In this inaugural record, we are highlighting some of the best execs who are effectively setting up partnerships with influencers on YouTube, Instagram, and TikTok, and are arranging the most resourceful campaigns. 

The position will component in the executive’s role, earlier strategies, and affect on the influencer area broadly.

Be sure to submit your ideas via this sort by January 19, or enter the details underneath:


The listing will be decided by Insider based mostly on our reporting and the nominations that we obtain.

For extra on what this list will glimpse like, check out out our prior power lists: