NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas business ongoing its progress trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Last 12 months by itself, it signed partnerships with United States’ Hensley Beverage Company in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this writing, Tanduay is obtainable in 12 U.S. states and the territory of Guam as very well as in the international locations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been an additional very good calendar year for Tanduay. We have expanded into new markets and received extra international recognition for our merchandise. We hope to proceed with this growth momentum in 2022,” reported Lucio Tan III, Tanduay President and Main Functioning Officer. Tan assumed leadership of the organization in late 2019, steering the corporation during the pandemic.
New Partnerships, Additional Marketplaces
In 2017, less than the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the business started an intense international advertising enlargement that proceeds until eventually this day.
“Programs are underway to develop in Canada, the United Kingdom, and Costa Rica this year. Conversations are also currently being held to bring Tanduay to other countries,” Tan revealed.
In line with its shift of capturing new markets, Tanduay furthermore entered into partnerships with three teams from the Countrywide Basketball Affiliation (NBA) in 2021.
The manufacturer presently had an current partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at present the only Filipino brand to be a partner of 4 top NBA teams.
For the reason that of these partnerships, Tanduay established extra awareness among NBA fans from across the world. It also gave Tanduay the option to give the teams’ followers a style of Tanduay, as it opened its individual bars at the household arenas of the Timberwolves (Concentrate on Heart), Suns (Footprint Middle), and Bucks (Fiserv Forum) final yr.
Tanduay also continued to win much more international awards and recognition. It was named the World’s Selection 1 Rum by Drinks International Journal as it outsold other rum models for the fourth consecutive year.
It also acquired a Brand name of the 12 months award from the London-primarily based Entire world Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only model to get the distinction below the Alcoholic Drinks – Rum Group.
Tanduay attained a total of 23 worldwide awards for its various items previous yr. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York International Spirits Competition.
Searching Ahead to One more Expansion Calendar year
“The 1st two months of 2022 have been great for Tanduay. Our regional and worldwide company are both of those undertaking properly, and we hope to continue this general performance for the relaxation of the yr,” reported Tan.
Tanduay has been in business enterprise for more than 167 many years. It started off out as a compact distillery, and has due to the fact expanded to grow to be one of the Philippines’ most effective rum brands. It continues to keep forward of the video game regardless of the entry of new community rivals and global rum products and solutions.
It owns and operates the most important distillery in the place. Tanduay presently has much more than 120,000 oak barrels in its arsenal with a ability of roughly 24 million gauge liters — imposing its capability to satisfy the need of diverse markets globally.
Meida Get in touch with
Small business Progress Manager
Tanduay Brand names Worldwide
+1 (714) 588-6760
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