May 25, 2024


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Techstars Seattle grad Insent raises $2M to take on Drift and Intercom with B2B marketing and advertising chatbot

Prasanna Venkatesan et al. sitting at a table posing for the camera: Insent co-founders Arjun Pillai (left) and Prasanna Venkatesan. (Insent Photo)

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Insent co-founders Arjun Pillai (still left) and Prasanna Venkatesan. (Insent Photo)

Insent landed $2 million to enable mid-marketplace B2B companies boost how they determine and communicate with likely consumers.


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The Seattle-dependent startup sells a “human-first” chatbot that integrates with marketing and advertising and profits platforms, and will help start off discussions with new site site visitors.

“By guiding their buyers at the right time and proactively alerting your salespeople, Insent generates new revenue options and accelerate existing types,” stated co-founder and CEO Arjun Pillai.

The corporation has about 50 prospects together with, Andela, PathFactory, Cleo, and some others. Its major competition are Drift and Intercom.

Insent graduated from the Techstars Seattle accelerator in 2019. Pillai beforehand started off and bought Profoundis (obtained by FullContact in 2016). His co-founder is Prasanna Venkatesan, a former IBM engineer who also co-founded a different organization.

Pillai stated the pandemic has introduced a double-edged sword. Quite a few advertising and marketing teams lessened budgets, which elevated Insent’s product sales cycles and pushed offers out. But businesses are now adopting applications to support with electronic shopper acquisition, and chat is superior on their checklist, Pillai mentioned. Profits has quadrupled due to the fact Could.

Insent has 40 personnel distribute involving the U.S., Canada, and India.

Emergent Ventures led the round, which incorporated participation from BAM Ventures, Techstars, Arka Enterprise Labs, and Arali Ventures. Bizible founder Aaron Chicken is also an investor in the company.

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