September 29, 2023


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This is the advertising spot that brogught back “Chavo del Ocho” with a deepfake

This posting was translated from our Spanish version employing AI technologies. Glitches may exist due to this approach.

El Chavo del Ocho is a legendary character. No matter in which you are in Latin The usa, the mention of his identify always delivers smiles and exhilaration. Designed by the Mexican comic Roberto Gómez Bolaños for a sketch in 1971, the character of the bad boy who life in a neighborhood, premiered his software in 1973 and did not stop having a tv presence until eventually June 12, 1992. Because then, any visual appearance of the beloved character attracts interest and additional if it is the promise to “revive” him as a result of a deepfake .

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On March 14, the Mexican comic Eugenio Derbez uploaded a movie to his Instagram account in which a manufacturing staff can be seen functioning on a established with blue screens and an actor dressed in Chavo’s attribute suit. The submit was accompanied by the phrase: “Pretty much… stay tuned.” The opinions had been quick and the followers started to request concerns and speculate about the undertaking. That post has extra than 1.1 million likes.


On March 17, Derbez uploaded a different article with a video in which Chavo del Ocho (properly, a deepfake of Chavo) is observed on a tv screen, turning to the digital camera and talking to the comedian who reacts from an armchair. The post has additional than 4.8 million likes and the queries kept coming.

Eventually, and by way of one more publish, Derbez exposed that the deepfake was made as portion of an advertising and marketing marketing campaign for the Dish Latino pay back television support. In the location, Chavo leaves the television display that Eugenio sees to speak with him about the achievements that Latinos have had and the way matters have transformed in the world. In this way, the business and Eugenio fork out a small tribute to Chavo and to all those who “took the to start with steps” .

This previous put up only has 108,000 likes.

In this article you can see the entire ad .