Tracee Larocca, SVP of Advertising and marketing at Taco Bell

Tracee Larocca, SVP of Internet marketing at Taco Bell – Ignite Marketer of the Week 

In this edition of Marketer of the Week, Ignite Visibility spotlights Tracee Larocca, Senior Vice President of World Marketing at Taco Bell.

Taco Bell

Ignite Visibility applauds the Taco Bell team for furnishing additional than $7.5 million in scholarships for youthful students through the Taco Bell Basis.

By the way, $2 million of that scholarship dollars goes to Taco Bell workforce associates. That is a great way to present help for staff members, many of whom are youthful people who will shortly show up at college.

“The pandemic has triggered monetary pressure for households close to the place, still young people’s passions haven’t gone away,” claimed Jennifer Bradbury, Interim Government Director of the Taco Bell Foundation. “We are hopeful that this year’s scholarships will supply lots of innovative, passionate followers and Taco Bell group associates alternatives they may perhaps not have or else experienced. We are also very pleased to continue growing our partnerships and sources to ignite adjust and make a improved future for our scholars as they make a good affect in their communities and beyond.”

In 2020, the scholarship program expanded the qualified age vary to 16-26. Once more, lots of folks who do the job at Taco Bell are in that age team.

So… perfectly performed, Taco Bell. Again.

Prospective students just need to post a two-moment movie outlining their passions and the favourable transform they want to make in the earth. They also need to have to say how their training will support them attain their targets.

And here’s some excellent information for battling college students: the application does not demand them to post grades, essays, or examination scores.

The scholarship method assists students on their way to just about any instructional program, including a trade faculty or neighborhood college.

Whilst the application period of time shut out on January 20, Taco Bell has nevertheless to announce the winners. That will take place in May perhaps of this yr.

Winning pupils will get as significantly as $25,000 each individual.

In accordance to Taco Bell: “Taco Bell Foundation, Inc. is a 501(c)(3) public charity that assists America’s younger people today go after their academic targets and occupation aspirations. Considering that 1992, the Taco Bell Basis has arrived at more than 4 million young persons throughout the state and has awarded a lot more than $95 million in grants and scholarships, focused on instruction and career readiness.”

Tracee Larocca

Tracee Larocca has been with Taco Bell for a whopping 20 decades. If you have been examining this area for a even though, you know that’s unusual for individuals at this degree of marketing.

Apparently, she likes her job.

And what’s not to like? She’s obtained a track report that demonstrates accomplishment in quickly food stuff marketing and advertising.

Larocca manages the promotion, sporting activities, social, and music partnerships for Taco Bell. She also oversees PR and in-house creative teams.

In point, she’s a legend in present day-working day internet marketing. In accordance to her LinkedIn profile, she led the Taco Bell workforce in brand repositioning for “Live Más.”

That means “live more” for all those of you not fluent in languages south of the border.

And even if you never know what it signifies, you’ve most likely read of it. You’ve very likely seen the “Live Más” messaging somewhere extra than as soon as.

Credit score Tracee Larocca for that.

She also managed the start of several great quick food strategies, together with Doritos Locos Tacos, Nacho Fries, and Taco Bell Breakfast.

By the way, do you see a topic there? She introduced new solutions even though remaining accurate to the Southwest/Latin American topic of the Taco Bell manufacturer.

Which is pretty slick. And worthy of imitation for other entrepreneurs.

Ultimately, Larocca’s staff also brought to life numerous brand name times, which include the Taco Bell Check Kitchen area with Open Table and Steal a Foundation, Steal a Taco with Significant League Baseball.

Wrapping It Up

During the time that Tracee Larocca has invested with Taco Bell, the business gained numerous recognitions.

It was named to Quickly Company’s Most Ground breaking Corporations checklist. It was regarded as Advertisement Marketer of the Calendar year by AdAge.

And Larocca’s endeavours have earned the business more than a dozen Cannes Lions Awards.

Follow her on LinkedIn. She’s 1 who deserves your consideration.