TransUnion Faucets Nielsen AdTech Veteran Jessica Hindlian to Guide Channel Partnerships for Media Vertical and Promoting Methods

As info and identity turn into far more central to advertising and marketing activation, Hindlian will focus on creating partnerships throughout the marketplace to enhance TransUnion’s ability to provide its media and amusement shoppers. She also will direct the method and execution of the firm’s improved direct connectivity with foremost media businesses and across the promotion ecosystem.

“Jessica brings with her a wealth of know-how in creating highly developed movie solutions and understands the need of an exact and complete id foundation to generate addressability and scale throughout streaming media campaigns in unique,” said Matt Spiegel, government vice president of advertising solutions and head of media vertical at TransUnion. “Her experience and passion in coming up with answers that leverage identification graphs to resolve disparate facts and make certain scalable connectivity will be the paramount advantage she brings to our shoppers.”

At Nielsen, Hindlian focused on creating out the firm’s innovative video clip advertising and marketing system for linear and CTV though also supporting its beta and industrial launches. Prior to her perform at Nielsen, Hindlian assisted direct strategic small business and partnership improvement across the Television and advertisement tech ecosystems at LiveRamp. Her emphasis was on building foreseeable future-going through workflows that served deliver improved connectivity and know-how to the Television small business. She also has served as senior director of organization improvement at TiVo, wherever she incubated and established new joint facts products with partners to gasoline whole spectrum attribution analytics.

“TransUnion’s development in the ad tech industry in latest many years, particularly with identification-enabled advertising, has been impressive and I am excited to leverage my experience to create additional partnerships that will very best provide our media and amusement buyers,” reported Hindlian. “As the market moves outside of the cookie, and with the at any time-expanding connectedness of the residence, the technological innovation and partnerships we construct will assistance empower a new architecture the business wants to get closer to a accurate omnichannel perspective of buyers.”

About TransUnion (NYSE: TRU)

TransUnion is a world data and insights company that will make believe in doable in the fashionable economic system. We do this by providing a extensive picture of every single particular person so they can be reliably and safely represented in the market. As a result, enterprises and buyers can transact with self-confidence and reach fantastic items. We contact this Data for Excellent.(R)

A main presence in far more than 30 countries throughout 5 continents, TransUnion delivers remedies that enable generate economic possibility, good encounters, and private empowerment for hundreds of millions of people.

http://www.transunion.com/organization

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