Video Research Pioneer Panopto Hires IBM AI Promoting Executive

SEATTLE–(Organization WIRE)–Jan 7, 2021–

Panopto, the top online video management technique service provider, these days introduced that, amidst important corporation advancement, Dave Neway is signing up for the enterprise as its Vice President of Marketing and advertising.

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Dave Neway, vice president of marketing and advertising, Panopto (Image: Small business Wire)

Neway brings a special mix of internet marketing management, B2B expertise, and B2C brand name practical experience to Panopto. Panopto’s video clip management program assists large enterprises and increased academic institutions create, handle, and lookup highly protected online video libraries for a wide variety of takes advantage of, these types of as preserving institutional expertise, instruction, distant work, length finding out, government conversation, and much more.

Panopto is a pioneer in employing artificial intelligence (AI) for its video clip administration method, a important region of expertise for Neway, as he most a short while ago served as the head of marketing and advertising for IBM Watson Promotion and Temperature. At IBM, he performed an integral part in the brand launch of Watson Advertising and marketing when leading all go-to-marketplace techniques for a suite of AI-driven solutions developed for the marketing ecosystem.

“Dave will be instrumental in serving to us accomplish our mission to support everyone share information employing online video,” stated Sean Gorman, Panopto’s Chief Functioning Officer. “Like email, movie is now a mission-vital way for companies to talk. On-demand video is the new doc. It’s fixing acute pain details inside businesses and universities, supporting folks to reclaim time.”

Neway will assistance develop mainstream recognition for Panopto, and teach opportunity consumers about the virtuous cycle in between movie generation, discoverability, accessibility, and measurement, which is the basis for a profitable company video strategy. “Easy workflows are the essential to using video clip efficiently at scale, and Dave will assistance us travel awareness for these as perfectly,” added Gorman.

“I’m excited to sign up for Panopto due to the fact on-demand from customers online video is the way of the long term,” mentioned Neway. “It’s a very adaptable and really wealthy medium for interaction mainly because viewers can listen to the tone and inflection in your voice, they can check out it at a time and location that is effective very best for them, and it can be searched and re-viewed as wanted,” mentioned Neway. “I am keen to provide my working experience and infatuation with buyer habits to Panopto. Its video administration process has so a lot of strong characteristics and integrations, and the business is definitely committed to buyer delight.”

Neway began his occupation in the new music industry as a booking agent and artist manager, symbolizing this kind of performers as The New York Philharmonic, Joshua Bell, Itzhak Perlman, and the Seattle Symphony. From there, he moved on to Unilever, exactly where he designed legendary manufacturers this kind of as St. Ives, Klondike, and Good Humor ice product via innovations in item and seasonal promoting as nicely as digital and social media. Later on, as a chief in strategic methods at Pandora, he helped to mature the CPG promoting category by 39%. Neway introduced his prosperity of experience to IBM in 2016 exactly where he led a advertising group of 25, driving major development and relaunching the Watson Promotion brand name in 2020.

Neway holds a bachelor’s degree from Yale University in political science ( cum laude, with Difference & Honors in Main ), and an MBA in marketing and administration from Columbia Company School ( with honors).

About Panopto

Panopto assists organizations and universities make protected, searchable online video libraries of their institutional knowledge. Considering the fact that 2007, the company has been a pioneer in online video seize application, video clip management, and inside of-movie-research technologies. Today, Panopto’s video administration technique is the largest repository of specialist discovering video clips in the planet. Headquartered in Seattle, with places of work in Pittsburgh, London, Hong Kong, and Sydney, Panopto has acquired marketplace recognition for its innovation, speedy growth, and company culture. For additional information and facts, stop by www.panopto.com.

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Source: Panopto

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PUB: 01/07/2021 11:00 AM/DISC: 01/07/2021 11:01 AM

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